Archive for 2011

How Tablets Will Change Social Networking

20 Dec 2011

Despite their relatively short time in the marketplace, tablets are gaining in popularity and gearing up to become major competitors to e-readers, netbooks and even laptops.

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Mixology: Business Intelligence and The Marketing Mix

19 Dec 2011

It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.

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Photo Friday: New Office Awaiting

16 Dec 2011

Here at Room 214 we are wrapping up the final few weeks at our current office. We’ve been in this space since 2008, and it’s very exciting to be moving on to a new location.

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Word of Mouth Marketing Principles

15 Dec 2011

Social media marketing is deeply rooted in word of mouth. We focus on a specific channel, but our end goal is the same: to get people talking about our brands and our clients.

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