How To Align Social Media Objectives to Business Objectives

Now that most businesses “get” that social media is an integral part to their business, we have moved away from the novelty of Facebook and Twitter and into the era…read more

Categories: Social, StrategyTags: social media measurement, social media objectives, social media program, social media ROI, (more)
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5 Ways Facebook Could Improve Its Ad Platform

Today’s topic of discussion: Advertising on Facebook. Simply put, if you are trying to grow the number of likes for your brand page, you should be running ads on Facebook….read more

Categories: SocialTags: Facebook, Facebook ad improvements, Facebook ads, Facebook advertising, Facebook platform, (more)
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Is your business thinking about mobile yet?

Ok. So, you aren’t in the game, you have no mobile offering, it’s not on your road-map, nor do you have any idea where to start. Don’t despair, keep reading & K.I.S.S. (Keep It Simple, Stupid).

Categories: MobileTags: Mobile, mobile applications, mobile site, Technology, (more)
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Video Scribing, Infographics and Data Visualization

This post includes the full article I wrote for Search Engine Watch about data visualization at the end of 2010. I will continue copying these articles to Capture the Conversation…read more

Categories: Strategy
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