Just yesterday Starbucks announced that over 3 million people have paid for their caffeine fix through Starbucks Card Mobile, the new app that allows for mobile pay at counter. Starbucks…read more
Why Mobile Payments Are Important for Your Brand
Categories: MobileTags: loyalty, Mobile, mobile commerce, mobile wallet, nfc, shopping, smartphone, (more)
The Five Biggest Changes to Facebook Pages
Recently Facebook launched a huge update to brand pages. They gave everyone a chance to try the new pages, but the mandatory switch-over date has come and past. This has undoubtedly left some page owners wondering what to do with the new changes.
The Hidden Facebook Advertising ROI Metrics
*Note – this post is a follow up on my previous blog post, 5 Ways Facebook Could Improve Its Ad Platform. My last post was about how Facebook could improve…read more
Categories: Social, StrategyTags: Facebook, Facebook ads, Facebook advertising, Facebook metrics, Facebook platform, (more)
How New Media is Changing TV: Shifts in Consumer Behavior
You are likely conscious that the television experience has changed in the past decade. We once participated in appointment TV, taking the time to sit down at a specific hour…read more
Categories: Mobile, StrategyTags: consumer behavior, Entertainment, television, TV, (more)
Is Your Social Media Content Keyword Optimized?
We’re big fans of keyword research here at Room 214 because it’s at the core of many of the services we offer including business intelligence, search engine marketing and social…read more
Categories: SEO-SEM, SocialTags: Keyword Research, SMO, Social Search Optimization, (more)
