Archive for February, 2012

Time to Turbo-Charge Your Twitter Strategy: Why & How

28 Feb 2012

Some key elements to Twitter’s growth, engagement habits, and future in mobile, to motivated you to get moving with your Twitter strategy.

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Should Your Brand be on Pinterest?

22 Feb 2012

In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10 social networks when it had grown to 11.7 million monthly unique visitors.

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Social Media Strategy: The Digital Path to Success

21 Feb 2012

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers.

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Make Your Marketing Mobile Friendly

17 Feb 2012

I’ll just start with a quick confession for those of you who love to pull punk cards and punch them. We at Room 214 are still working on mobile versions of our own website and blog. There, I said it. And no, it doesn’t make me feel any better (clients first, right?). The content that follows was from a column I wrote earlier for Search Engine Watch – but I think now’s a good time to share it again. Why? Just this week, I observed the Google analytics from two clients in entirely different industries who are showing more than 20% of the visits to their web properties are from mobile and tablet devices. One client’s blog saw well over 220,000 visits this January, with 25% coming from mobile devices. We all know the shift has been happening… but jeez… 25%?! Much of the research that follows could use a…

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