Social Media Mastery: Wisdom from the Leaders of Coca-Cola

Social media marketers can gain insight that will guide their own approach to digital marketing by looking at the best practices of companies who are doing it right.

Categories: StrategyTags: Best Practices, coca-cola, differentiation, digital marketers, Social Media, social media influencers, social media marketers, (more)
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Social Design Strategy: Working from the Outside In

As many of us desire to stay sharp on social media strategy, this will provide a helpful reference (if not, reminder) of what we as marketers should keep top of mind when helping businesses meaningfully engage with their customers.

Categories: SocialTags: Engagement, Facebook, social design, social media strategy, Social Strategy, (more)
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Does Anyone Use QR Codes?

In short, yes…some people do use QR codes (obviously). To me, the question of whether or not consumers are scanning leads to another very important question…how are marketers and individuals executing?

Categories: MobileTags: mobile strategy, QR codes, (more)
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Video Marketing to the T: Types, Tips & Trends

Video has a lot value for digital marketers, especially in the social and search engine visibility arenas.

Categories: StrategyTags: search engine visibilitys, SEO, social media marketing, Video, video marketing, video scribing, video strategy, youtube marketing, (more)
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Social Media Monitoring from the Minds of Crimson Hexagon

Understanding the difference between the many social media monitoring tools out there can bring real value to your marketing objectives.

Categories: Social, StrategyTags: business intelligence, Crimson Hexagon, digital marketers, Social Media, social media marketing, social media monitoring, social media monitoring tools, (more)
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How Advanced Marketers Use Facebook

Companies can use a new breed of tools leveraging Facebook data to dramatically improve advertising results, content creation and overall business strategies.

Categories: StrategyTags: Advertising, data, Facebook, social media marketing, social search marketing, (more)
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The End of Business as Usual: #AdaptorDie to Connected Marketing

I caught up with Brian Solis to talk about his new book, “The End of Business as Usual: Rewire The Way You Work to Succeed in the Customer Revolution.” The following are highlights from our conversation.

Categories: SocialTags: communications, digital marketing, Marketing, social media initiatives, social media marketing, Social Strategy, (more)
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Advancing Strategy for Social Marketing

The elements of social marketing can work together for the good of the business by focusing on strategy rather than turn-key tactics.

Categories: StrategyTags: community, digital marketing, Social Intelligence, social marketing, Social Media, Social Strategy, (more)
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Why Your Business Needs to Be on Google+ Now

By leveraging Google+ for your business, you can track and engage with segments of an audience curated by you.

Categories: SocialTags: business, business page, Google, google search, Search Engine Watch, search marketing, SEO, social media marketing, (more)
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