Word of Mouth Marketing - Social Media - Search Visibility

What and Who: Capture the Conversation is a collection of blog posts and podcasts from the people who have made Room 214 the social media agency it is today.

How and When: Capture the Conversation was birthed in 2005, inspired from the Cluetrain Manifesto's precept that "Markets are Conversations." Also recognizing that Search Engines are Media, Capture the Conversation ("CTC") has enabled a vehicle for multiple contributors, each sharing their own insights to search marketing, social media, word of mouth marketing and online public relations.

Why : Social media is rapidly driving the need of an inter-disciplinary approach to online marketing. Once companies recognize the need to be where their customers are online, it becomes a race to identify the strategies, tactics and tools to effectively get them there.

A hands-on approach to these tools, with an extended focus on research, planning and outreach continues to open a new world of opportunities for those in our profession.

Our hope is that CTC will offer something from which everyone in our space can learn -- ultimately resulting in better products, services and marketing for the people and companies we all seek to serve.