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February 2008 Archive
The following posts were made in February 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
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Posted on February 26, 2008
Blog Commenting to Build Your Network
BY JAMES CLARK
In our experience with helping companies build their online networks and visibility, commenting is often the least understood and utilized step in the process. Actually I think the concept of commenting is fairly well understood when we train people on it, but it takes dedication to reap the benefits of it, and that's where most people fail - in the execution.
We did a online video on strategic blog commenting to help illustrate just how to achieve good strategic blog commenting.
Posted on February 22, 2008
Internet Wins Media Popularity Contest
BY JENNIFER EUBANKS
Jordan McCollum over at Marketing Pilgrim blogged today about a study that indicates that people spend more time online than watching television or reading newspaper and magazines. This study surveyed Americans 15 years of age and older and indicated that people averaged 32.7 hours a week online and only 16.4 hours watching TV.
As someone who loves the internet and spends her entire workday attached to it, the fact that internet is twice as popular as television is no surprise to me--especially considering that the age of people survey went down as low as 15. Younger people tend to be more tech savvy in general and therefore more likely to use internet and other new media as opposed to, say, reading a print newspaper.
Posted on February 13, 2008
How Quickly Times Changes – A Look Back Before the Internet
BY JENNIFER EUBANKS
Recently Rand over at SEOmoz wrote an amusing post about things that have changed since the rise of the internet. He also mused how "the current 25-30 year old age group is essentially the last generation to experience a pre-Internet childhood." If you stop to think about it, this is entirely true, and it's still a bit too soon to tell how it will influence the way the next generations view their technology-filled youth and what lays in store for the children of our children.
Posted on February 12, 2008
Howcast Video Site and the Power of Wikis
BY JAMES CLARK
I would break my online video watching down into three categories:
- News. I've become an election news junkie and have been watching a lot of online video about the 2008 primaries.
- Poops and Giggles. Friends sending great video clips, mostly for pure entertainment purposes.
- How-To or Informational Videos. Vids that will show me how to get something done, or what a product or service does.
I've been cruising around Howcast, a new video site launched to support How-To videos, and I LOVE IT.
Posted on February 8, 2008
What Profession Will Emerge As The Victor In Social Media - PR or Marketing?
BY JAMES CLARK
Chris Brogan recently posted a question about whether Social Media is more for PR or Marketing. It's a great question and one that brings up points of confusion for organizations seeking help and support in launching social media campaigns.
