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April 2008 Archive
The following posts were made in April 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
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Posted on April 30, 2008
Just Another Twitter Post
BY INGRID GETZAN
There has been a lot of buzz on our blog about Twitter lately - with good reason. Companies are starting to understand the marketing power behind Twitter and what it can do to get the word out about your latest blog post, product, service or whatever message you want to convey in 140 characters.
Two days ago, Chris Brogan asked his followers on Twitter to 'tweet' him "Hi Cross Tech?" as he was in a business meeting, and I assume was discussing the effectiveness of Twitter. I wonder just how many people responded @chrisbrogan "Hi Cross Tech?" (I don't think Quotably has included all responses) I did. If you're pitching to a potential client about the uses of Twitter - you just backed your excact theory and possibly wowed them while in the process. Chris Brogan has 7,140 followers - even if only half of them were online at that exact moment - that's an outreach to 3,570 people that most likely blog.
Posted on April 29, 2008
Using Photos and Images In Blog Posts
BY JAMES CLARK
Using pictures to capture the essence of your blog post is an incredible and powerful way to communicate your messages. The interest in your post and future posts can be significantly enhanced by the use of photos. Personally I always find myself reading blogs incorporating the use of images and photos.
Following are recommendations for the best sites for Creative Commons blog photos and another just awesome image site. The link provided will take you to Wikipedia to further explain the different levels of Creative Commons licenses. The key piece to remember is to always provide a photo credit and link below.
- Flickr. By far the largest resource for photos. Note: make sure you use the advanced search options and select the "Only search within Creative Commons-licensed content "
- EveryStockPhoto. This is a license-specific photo search engine.
- Pixdaus. By far I think the most interesting of the three, but not reviewed for licensed content. The photos shown below are all from Pixdaus. I've linked to Pixdaus and to the user profile that has uploaded the photo. When using Pixdaus be sure to avoid photos with copyrights on them.
"Dubai" posted at Pixdaus by Jorge
"They Are Here" posted at Pixdaus by Luke
Posted on April 28, 2008
Are Personal Sites a Thing of the Past?
BY JENNIFER EUBANKS
Yesterday I came across an entry on Jeffrey Zeldman's blog talking about a seeming disappearance of personal sites. In one example, he talked about a site that, while it contains links to what might in the past have been links to other internal pages, all of these links took the user to external sites such as linkedin, flickr, twitter, etc.
While there can be advantages to outsourcing your online persona in this manner, there can be possible disadvantages as well. As someone creating an online presence, you should be sure that you understand what you want to use your personal site for (if indeed you even choose to have one amid the sea of social networking sites). Social sites often let you create a profile where you provide links to personal sites--these can help drive traffic to your personal page. Likewise, providing links to these social sites on your personal page can drive traffic to these external representations of you.
Posted on April 25, 2008
User Generated Content On the Rise
BY JASON CORMIER
E-Marketer's April report on user generated content (UGC) predicts that almost 43% of Internet users in the U.S. will create and share online content this year.
The top two questions I think this research addresses are: 1.) is UGC a fad?, and 2.) Can it be monetized (what every good marketer wants to know)?
Posted on April 24, 2008
Keep it Crazy Consistent
BY BEN CASTELLI
Turkey sandwich every day for lunch? Consistency can sometimes be pretty boring but when it comes to online advertising, having a consistent message and offer is a key part of decreasing the amount of friction in your marketing process. Having a consistent message is important to increase conversions for all online advertising efforts but let's take a look at pay per click specifically as an example.
Once you have done the research and found a great set of keywords, it's not just enough to bid on the keywords, throw up some ad text and drive the traffic to your home page. Placing the keyword into the ad text and the main headline of the landing page will keep the visitor on the same path to conversion and reduce aggravation. (Having very tight knit ad groups with just a few variations of the same keyword helps here but that is a whole other discussion). Also, don't forget to keep the call to action consistent from PPC ad copy to landing page, this is equally as important.
So here's a decent example of what I am laying down here, I was searching for "web conferencing" the other day:
