Found 2 Results
September 2008 Archive
The following posts were made in September 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
Subscribe to the results feed
Posted on September 23, 2008
Advertising in Social Media: Good Science Notes
BY JASON CORMIER
The "Good Science" panel at the Online Media, Marketing and Advertising (OMMA) Expo were all in agreement yesterday about the value metrics around social media content needing to change.
Although this conversation is nothing new, it's good to see it continuing to bubble up beyond the uber-tech meetups and podcast conferences. As the topic gains momentum, it presses organizations like Comscore to the reality of how they must change to meaningfully address metrics for advertisers in social media. By the way, Comscore's message at OMMA was that advertisers must see metrics they are familiar with. Are you surprised?
Margret Clerkin, CEO of Mindshare Interaction, said yesterday, "it's wrong to do media placement on social networking because it's about conversations." I can't speak for Margret -- but if I'm giving her the benefit of the doubt, I'm guessing what she really means is that media placement within social networking shouldn't be measured by the normal standards.
If you think it's simply wrong, you should listen to our recent podcast with Bill Flitter, CEO of Pheedo. Bottom line: the creation of distributed media (content outside the website) is dramatically increasing. It would be irresponsible for marketers to wait for the perfect metric before engaging in this new world.
Posted on September 16, 2008
Distributed Media Podcast with Bill Flitter, CEO of Pheedo
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, raps with Bill Flitter, CEO of Pheedo, an RSS and distributed media advertising company.
We talk about:
1. Advertising within RSS feeds: How is it different from a common banner ad, how has RSS use grown, and does it work?
2. Understanding the intimacy of the (RSS) medium.
3. Brands creating emotional connections: How branding and advertising changes when considering life streaming and the neccessity of being a publisher.
4. Consideration of recent stats, a few tips, a little philosophy and the challenge of educating companies about RSS.
Personal Note: Bill offered some great insight regarding how the RSS, or "distributed media" space has grown.
