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September 2009 Archive
The following posts were made in September 2009. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
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Posted on September 28, 2009
How You Know it's Time to Hire a Designer
BY JASON CORMIER
After 5 years in business, Room 214 is finally ready to hire a full time interactive designer. Ever loving the "punch list" - here is my take on how you know the time is right:
- All your subs are too busy to start anything within 2-3 weeks.
- This is my favorite: Your best subs are thinking they'll leverage the design work they've done for you to start a new social media agency
- The few people you have inhouse that can actually do some design don't have time to do any design.
- Your developers are complaining "there is nobody to design this."
- Your account managers are asking "who should we give this to design?"
- Each new project signed or in the pipeline seems to have associated design work
- Your list of design-related work is growing
- You are unafraid of a designer running out of things to do (this especially holds true if you get the right one - i.e. one who enjoys a little HTML/CSS front end web development)
- You realize your own brand benefits as somebody is dedicated to visually nurturing it (this should result in better brand representation in presentations, proposals, case studies, articles, print materials, icons, web properties, etc.)
- You understand good people will grow the value of your company, pushing beyond the scope of any given job description.
Feel free to submit comments regarding things you think I should add. I'll be happy to update this list. Please also refer yourself / all potential applicants you may know of for the J-O-B to http://room214.com/jobs
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Posted on September 16, 2009
Social Media for iEmpathize - Get Your Tickets via #iempathize
BY JASON CORMIER
I have been hearing a lot of people talk about how social media is being used to support the efforts of non-profit and charitable foundations.
Today, I wanted to share with you about a local organization Room 214 supports to end child sex trafficking, called iEmpathize - and also let you know we are donating free tickets to the Launch party at the Boulder Theater on Monday (9/21) by being one of the first 100 people to tweet about this event using #iempathize.
People interested in supporting iEmpathize also can purchase tickets to the event for $20 at www.iEPresents.com. Be sure to learn more about iEmpathize and the Launch event on Monday by checking out the press release that went out today at http://bit.ly/2vBze
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Posted on September 11, 2009
Job of The (Near) Future: Social Media Administrator
BY JASON CORMIER
David Meerman Scott had a great extension to Jim Stewart's post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin's job description. My abbreviated version of his more detailed job description is as follows:
- Knowledgeable of social media tools, techniques and philosophies
- Maintenance and consistency for company accounts on social media sites
- Evaluation, guidance and implementation of social media analysis and monitoring tools
- Maintenance and distribution of social media guidelines
- List maintenance and applicable display of work related personal blogs of employees
I'm sure this description will be updated as comments continue streaming in on David's blog. As I commented to this post, Jeremiah Owyang began talking quite a bit about the need for a Social Media Strategist in early 08' - as well as the need for a Community Manager to be the online face of the company.
I think the SM Admin role David defines bleeds into both of those roles - but one of the greatest values in my mind relates to the ongoing research and evaluation ultimately required to stay "fully knowledgeable on the tools."
One of the sustained demands on Room214 (our social media agency), is staying on top of the tools - and monitoring tools are only a subset of social media related applications we must pay attention to.
When you consider other emerging technologies like social CRM solutions, it is easy to conclude the evaluation and implementation of those kinds of items will likely be far more demanding than monitoring tools. I'd say the area of evaluation alone could justify the hiring of a Social Media Administrator. Obviously, there are other highly relevant duties, as listed, that further build the case.
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Posted on September 3, 2009
Hammer Time!
BY BRANDON WHALEN
Mc Hammer is a guy who really understands social media. He really lives and breaths this stuff. This week he spoke at Harvard for the Gravity Summit on social media, which was streamed on CNN.com/live. What really caught my attention was this: He was asked to speak at the conference via Twitter DM. He accepted the offer, and flew himself out to speak.
If that doesn't tell you how seriously he takes his tweeting, consider this: Someone asked him if he was affected by Twitter's outage a few weeks ago, he responded by asking if that person was affected by waking up in the morning.
The man follows 30,000+ people, so he of course does not see every tweet. However, Hammer has several huge monitors at home so that he can see as much Twitter activity as possible. In fact, while promoting one of his projects, he randomly saw a negative comment come into his stream. Rather than letting it be, and letting the negativity grow unchecked, Mr. Hammer decided to inject his opinion into the conversation. The negative commenter, was basically blown away that Hammer paid enough attention to his stream to catch his comment. The negativity ended there.
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