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    <title>Capture the Conversation Internet Marketing</title>
    <link>http://www.capturetheconversation.com</link>
    <description>Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations</description>
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    <copyright>Room 214, Inc 2006 - 08</copyright>
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      <title>Capture the Conversation Internet Marketing</title>
      <link>http://www.capturetheconversation.com</link>
      <description>Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations</description>
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      <title>New Google Reader Features.</title>
      <link>http://www.capturetheconversation.com/rss-read/new-google-reader-features</link>
      <category>Society &amp; Culture</category>
      <description>Yesterday Official Google Reader Blog announced 2 new features to the ever expanding feature list of Google Reader. Thanks to Google's (ex-)interns we can now drag and drop to organize individual feeds and folders as well as recommendations to new...</description>
      <content:encoded><![CDATA[ Yesterday <a href="http://googlereader.blogspot.com/2007/11/attack-of-interns-recommendations-and.html">Official Google Reader Blog</a> announced 2 new features to the ever <a href="http://www.capturetheconversation.com/read/google-reader-on-the-iphone-review">expanding</a> feature list of Google Reader. Thanks to Google&#39;s (ex-)interns we can now drag and drop to organize individual feeds and folders as well as recommendations to new feeds that are actually catered to us.<br /> <!--more--><br /> <img src="http://www.capturetheconversation.com/files/images/new-reader-features/reccommendations.jpg" alt="New Google Reader Reccomendation Feature." title="New Google Reader Reccomendation Feature." align="left" />There are 2 ways to get to recommendations: It is displayed as a sidebar box above recently starred and shared on the &quot;Home&quot; page and it is also right next to &quot;Add subscription&quot; in a form of<em> Discover</em> link. The  top feeds and the whole search for feeds deal has taken a back seat in a form of an additional tab on the <em>Discover</em> page. The recommendations algorithm takes a look at your feeds and compares them to other people reading the same subscriptions.  Think of it as netFlix movie recommendation engine, only instead of voting it takes things like subscribers and activity into consideration. You can preview a recommended feed and if you decide its not to your liking you can pick to never see it again. All in all, it&#39;s a fairly good recommendation engine and works well.  It is now easier than ever to find interesting blogs catered to your interests.  I would imagine it it somewhat difficult to start recommending feeds to somebody that hasn&#39;t established their subscriptions, but thats a different story.<br /> <br /> <img src="http://www.capturetheconversation.com/files/images/new-reader-features/drag.jpg" border="1" alt="New Google Reader Drag and Drop Functionality." title="New Google Reader Drag and Drop Functionality." align="right" />Another new feature announced yesterday is ability to drag and drop your feeds and folders into any order you want.  Now you do not have to go into the settings, change folder names to &quot;fool&quot; gReader into organizing folders the way you want them to be displayed. Its a great way to organize your feeds.  You can move more important, favorite subscriptions to the top, and less read, non targeted feeds (<a href="http://blogsearch.google.com/blogsearch?hl=en&amp;um=1&amp;ie=UTF-8&amp;tab=wb&amp;q=capture+the+conversation&amp;btnG=Search+Blogs">Google blog search</a> or <a href="http://technorati.com/search/marketing+blog?authority=a4&amp;language=en">Technorati topic feed</a>, for example) to the bottom of the list. The detection of the dragged items is a bit touchy and the you need to be fairly precise in where you want your feed/folder to go.  There is still no way to put tags or folders into a parent folder, however you can make tags a full fledged folder very easily.<br /> <br /> Recommendations and drag and dropping are 2 very welcome additions that make Google Reader that much easier to use.  They are lagging a bit behind Bloglines and Newsgator on the whole dragging and dropping thing, but its better late then never.  I can&#39;t wait to see whats coming next!<br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/google reader features">google reader features</a> <a href="http://technorati.com/tag/google reader features"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/google reader features.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/new google reader">new google reader</a> <a href="http://technorati.com/tag/new google reader"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/new google reader.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/drag and drop google reader">drag and drop google reader</a> <a href="http://technorati.com/tag/drag and drop google reader"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/drag and drop google reader.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/recommendations">recommendations</a> <a href="http://technorati.com/tag/recommendations"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/recommendations.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/recommendation engine">recommendation engine</a> <a href="http://technorati.com/tag/recommendation engine"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/recommendation engine.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Fri, 30 Nov 2007 11:01:46 -0600</pubDate>
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    <item>
      <title>The Societal Impact of the Internet and Social Media</title>
      <link>http://www.capturetheconversation.com/rss-read/the-societal-impact-of-the-internet-and-social-media</link>
      <category>Society &amp; Culture</category>
      <description>It's time once again for a look at one of my favorite topics, one practically guaranteed to bring me out of the deepest hole of blogging hiatus--social networking. It seems that American University is showcasing the relevance of the internet and...</description>
      <content:encoded><![CDATA[ <p>It&#39;s time once again for a look at one of my favorite topics, one practically guaranteed to bring me out of the deepest hole of blogging hiatus--social networking. It seems that American University is showcasing <a href="http://scienceblogs.com/framing-science/2007/11/au_students_debate_the_interne.php" target="_blank">the relevance of the internet and social media</a> by offering a course that &quot;examin[es] the many ways that individuals and groups are using the internet to alter the nature of community, civic engagement, and social relationships.&quot;</p><p>As the author of the blog post, as well as the course instructor, Professor Matthew Nisbet lays out the subjects up for debate in his class.  Besides posting about his course on internet social interactions, things get more interesting when he states that students will engage in classroom debate via blog comments.  Using blogs as a way to debate online social media is a great way to really capture those conversations.  Points that may eventually get lost in an oral debate are retained for posterity and immediately available for all to see in the online realm.  Debating in this written manner also allows one to reflect upon his/her statements and make sure to provide compelling evidence to backup the claims.</p><p>It also allows those of us no longer in college to see the kinds of views that are held by those in their late teens and early 20&#39;s--views that, because they come from a vantage point that may not remember a time without Instant Messaging, Match.com, Myspace, Facebook, blogs, etc. may not realize what an impact they have made on traditional methods of interaction.</p><p>Even among those of us who remember the &quot;olden days&quot;, we may also be too accustomed to the ease of keeping in touch that technology provides to note the impact it has on face-to-face communication.  Does online social interaction detract or enhance traditional interpersonal communications?  Only time will tell, and I suspect the debate will still rage on long after the semester ends.</p><br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/social media">social media</a> <a href="http://technorati.com/tag/social media"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social media.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/social networking">social networking</a> <a href="http://technorati.com/tag/social networking"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social networking.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/blogs">blogs</a> <a href="http://technorati.com/tag/blogs"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/blogs.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/internet">internet</a> <a href="http://technorati.com/tag/internet"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/internet.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/online debate">online debate</a> <a href="http://technorati.com/tag/online debate"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/online debate.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Thu, 29 Nov 2007 18:33:45 -0600</pubDate>
      <guid isPermaLink="false">http://www.capturetheconversation.com/rss-read/the-societal-impact-of-the-internet-and-social-media</guid>
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      <title>Why People Stop Blogging</title>
      <link>http://www.capturetheconversation.com/rss-read/why-people-stop-blogging</link>
      <category>Society &amp; Culture</category>
      <description>We met with a marketing director today who shared that her company's web traffic has increased due to their blog contributing to higher search rankings - but then in the same breath explained that the blog was dead, nobody wanted to write anything...</description>
      <content:encoded><![CDATA[ <p>We met with a marketing director today who shared that her company&#39;s web traffic has increased due to their blog contributing to higher search rankings - but then in the same breath explained that the blog was dead, nobody wanted to write anything for it anymore, and they were on the verge of shutting it down completely.<!--more--><br /> Of course, this was a softball lob for us in terms of introducing how to turn this sad situation around. James likes to use the bar analogy: You don't walk into a bar, start screaming about what&#39;s on your mind and expect people to converse with you. Instead, you first listen to what&#39;s being said - as it&#39;s always easier to enter an existing conversation than to start a new one.</p> <p>Such is life in the blogosphere. If you only write but never read, the motivation can be lost. If nobody responds to what you have written (ever), the doubt perpetuates. If you don&#39;t respond to what anyone else has written, why would you expect others to respond to you? So the question becomes, who&#39;s stuff do I read and respond to? Who&#39;s conversation should I be listening to?</p> <p>As I&#39;m always saying to Stepan here (who sits next to Ben, the guy who makes stuff happen), you need to &quot;use the tools.&quot; There are a few good ones out there, some of which should be used in conjunction with others. The obejective is to learn what the key influencers are saying about your focus, then consider how you will participate - or as Covey says, &quot;seek first to understand, then to be understood.&quot;</p> <p>At the end of our meeting, I think our new marketing friend was excited about getting her company&#39;s blog revived. I&#39;m certain this is a common problem. Is it your problem too JennyU?</p><br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/blogging">blogging</a> <a href="http://technorati.com/tag/blogging"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/blogging.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/corporate blogging">corporate blogging</a> <a href="http://technorati.com/tag/corporate blogging"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/corporate blogging.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/blog marketing">blog marketing</a> <a href="http://technorati.com/tag/blog marketing"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/blog marketing.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/online influencers">online influencers</a> <a href="http://technorati.com/tag/online influencers"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/online influencers.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Thu, 29 Nov 2007 15:34:38 -0600</pubDate>
      <guid isPermaLink="false">http://www.capturetheconversation.com/rss-read/why-people-stop-blogging</guid>
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      <title>Connections Still Lost in Age of Social Networking</title>
      <link>http://www.capturetheconversation.com/rss-read/connections-still-lost-in-age-of-social-networking</link>
      <category>Society &amp; Culture</category>
      <description>With all the social networking sites out there, it's easier than ever to keep in contact with people, as well as reconnect with people from your past.  This is especially true of people you haven't seen since, say, high school.  With...</description>
      <content:encoded><![CDATA[ <p>With all the social networking sites out there, it&#39;s easier than ever to keep in contact with people, as well as reconnect with people from your past.  This is especially true of people you haven&#39;t seen since, say, high school.  With all the methods to stay connected, you would think it would be easier than ever to accomplish tasks such as high school reunions.  Yet, for some inexplicable reason, these sites are not yet being fully utilized by reunion committees.</p><p>Case in point:  my 10 year high school reunion was set to happen this year.  I was actually looking forward to attending--seeing what my fellow classmates have been up to, who is already successful, and who is still trying to find their way, that sort of thing.  The reunion was set to happen earlier this month, but the event was cancelled at the end of October.  The reason?  The reunion company hired was unable to locate enough classmates.</p><p>I was not on the committee, but the organization of the reunion did not appear to have been handled in the best manner.  A page just for the reunion was created on Myspace, and many of my classmates friended the profile, but this page was not really used to post or disseminate information.  In fact, when the reunion was cancelled, it took weeks for them to post a list of &quot;missing&quot; classmates.  When the list was finally posted, at least 1/4 of the people on this list were not only on Myspace, but also a friend of the reunion profile!  How can these people be missing when they clearly have a way to be contacted, and have an interest in the reunion if they were a friend of the reunion profile?  Just by simply typing in the classmate&#39;s name into Myspace, several of the &quot;missing&quot; people could have been found.  In the case of those who friended the reunion profile, posting a message asking for contact info might have helped.  Why was the list not posted earlier?  People cannot provide information if they do not know it is needed--keeping people informed and up-to-date is key in planning events, and with all the bulletin and event features on these networking sites, there is no reason why people couldn&#39;t have been kept in the loop.</p><p>It just seemed like the committee and reunion company were waiting for the information to come to them, instead of using resources such as <a href="http://www.classmates.com" target="_blank">Classmates.com</a>, <a href="http://www.facebook.com" target="_blank">Facebook</a>, and <a href="http://www.myspace.com" target="_blank">Myspace</a>.  No reunion group was set up in Facebook that I was aware of, thus not taking advantage of this popular site either.  While Facebook does not turn up as many graduates for my year as Myspace, there are still a few people on there who cannot be found on Myspace.</p><p>Adding to the frustration is the fact that, a few days ago, the Myspace profile was deleted, thus increasing the misutilization of this web tool.  In the event that the committee tries to plan an 11 year reunion, they will have to try even harder to reach out to the class, since I doubt most people will be motivated now to actively seek out more information.</p><p>With the power of the internet allowing people to find information and locate lost friends more easily than ever, it seemed to me that something like a reunion should be a piece of cake to organize.  Sadly, this was not the case, and now my class will probably not have one at all.  It makes me wonder how on earth these events took place back in the days before technology--perhaps it is a sign that the traditional non-electronic methods are still effective.  In reality though, the committee and/or company was probably hoping that everyone would somehow know where to submit their contact info and that there would be no need to search for anyone.  While that certainly could have happened, the lack of announcements or notifications alerting people where they could find reunion details or submit their information made it nearly impossible for the &quot;lost&quot; people to be &quot;found&quot;--even those who were never truly lost to begin with.</p><br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/social media">social media</a> <a href="http://technorati.com/tag/social media"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social media.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/social networking">social networking</a> <a href="http://technorati.com/tag/social networking"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social networking.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/myspace">myspace</a> <a href="http://technorati.com/tag/myspace"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/myspace.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/classmates.com">classmates.com</a> <a href="http://technorati.com/tag/classmates.com"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/classmates.com.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/facebook">facebook</a> <a href="http://technorati.com/tag/facebook"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/facebook.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/high school reunions">high school reunions</a> <a href="http://technorati.com/tag/high school reunions"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/high school reunions.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Tue, 20 Nov 2007 16:21:04 -0600</pubDate>
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      <title>Google Reader on the iPhone! Review.</title>
      <link>http://www.capturetheconversation.com/rss-read/google-reader-on-the-iphone-review</link>
      <category>Society &amp; Culture</category>
      <description>Ever since I got my iPhone one app that was dearly missed was the Google Reader mobile.  Well, the wait is finally over and just a few days ago Google Reader Blog posted the update that they have rolled out some sweet iPhone related and mobile version...</description>
      <content:encoded><![CDATA[ <p>Ever since I got my iPhone one app that was dearly missed was the Google Reader mobile.<br /> <br /> Well, the wait is finally over and just a few days ago Google Reader Blog posted the update that they have rolled out some sweet <a href="http://googlereader.blogspot.com/2007/11/attack-of-20ers.html">iPhone related and mobile version updates</a>.<br /> <br /> The reader works great, its nice and fast, no clutter and everything you need for basic reading is there.</p>
<p>You can easily share or star an item you just read, go to the next unread item or look through your tags and feeds.</p>
<p><!--more--></p>
<p> </p>
<p>Often times I read and tag blog posts a certain criteria,for example if its something I want to blog about or leave a comment on the author's blog. I like to do those things like an assembly line, first I read all the items that are new or interesting and that's what really takes up most of the time.  Next step is to ether write a blog post as a response or to comment on original author's blog linking back to the article I already blogged about. Since most of the reading I do during down times, sometimes being away from the computer, havinggReader on my iPhone is a godsend to productivity.  This point brings me to the shortcomings of the app.<br /> <br /> The feature to tag posts is missing! I can, of course star an item and come back to it later to figure out why I stared it, but removing that step would be greatly appreciated. Another thing that's blatantly missing is auto-reading the item when you click on the it. I have it set that way on desktop, why isn't it working on my phone? To add the salt on my wounds, when you click "mark item as read" it reloads the whole page, images and all! Ugh, don't add to the hate of the EDGE network speed. The least you guys can do is to send me to the next new item, as that would actually make sense. Last thing that I do not like, and this is purely aesthetic, is howgReader handles unread items in the list view.  It would be great to follow the general iPhone look and feel and just add a small dot next to new items, andhighlight the number of new items a bit better than they are now. You can see in the gallery at the end of this post at how they are all the way to the left border of the screen, hardly visible...Whats wrong with them being right next to the item in nice,pleasant iPhone familiar red?<br /> <br /> My final verdict is that while its totally awesome that the Google Reader mobile is finally starting to take shape for the iPhone there is still a ton of room for improvement. Keep chugging away Reader team, you got a lot of work to do, still.<br /> <br /> For those wondering how gReader looks on the iPhone here is a quick gallery!</p>
<p><a href="http://www.google.com&gt;Google!&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="><br /> </a><img src="http://www.capturetheconversation.com/files/images/google-reader-iphone-review/1-item.png" alt="" width="160" height="240" />                <img src="http://www.capturetheconversation.com/files/images/google-reader-iphone-review/1-item-bottom.png" alt="" width="160" height="239" />               <img src="http://www.capturetheconversation.com/files/images/google-reader-iphone-review/tags.png" alt="" width="160" height="240" /><br /> <br /> P.S Where the hell are my authenticated feeds?</p>
<p></p><br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/google reader">google reader</a> <a href="http://technorati.com/tag/google reader"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/google reader.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/mobile rss reader">mobile rss reader</a> <a href="http://technorati.com/tag/mobile rss reader"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/mobile rss reader.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/iphone rss reader">iphone rss reader</a> <a href="http://technorati.com/tag/iphone rss reader"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/iphone rss reader.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/google reader iphone">google reader iphone</a> <a href="http://technorati.com/tag/google reader iphone"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/google reader iphone.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Thu, 15 Nov 2007 00:23:30 -0600</pubDate>
      <guid isPermaLink="false">http://www.capturetheconversation.com/rss-read/google-reader-on-the-iphone-review</guid>
    </item>
    <item>
      <title>RSS and ROI: Consider the Journalist</title>
      <link>http://www.capturetheconversation.com/rss-read/rss-and-roi-consider-the-journalist</link>
      <category>Society &amp; Culture</category>
      <description>Last month's study on journalists' usage of online newsrooms, blogs, RSS and social media (conducted by Bulldog Reporter and TEKgroup) had a few findings worth mentioning on this blog.  I was just reviewing a powerpoint deck I put together...</description>
      <content:encoded><![CDATA[ Last month's study on journalists' usage of online newsrooms, blogs, RSS and social media (conducted by Bulldog Reporter and TEKgroup) had a few findings worth mentioning on this blog.<br /> <br /> I was just reviewing a powerpoint deck I put together on RSS several months ago, and realizing that the most recent RSS related stats in there were from an old Forester report done around the beginning of 2006. &quot;Wow dude, in internet years that was like a decade ago.&quot;<br /> <!--more--><br /> This latest survey consisted of 2,046 journalists (47% editors or editorial staff, 35% reporters or writers), surveyed for the purpose of determining how journalists use the internet to do research.<br /> <br /> Nearly 70% said they follow at least one blog regularly - but what really stood out to me was the 37% receiving at least one regular RSS feed, and nearly 16% receiving five or more RSS feeds from blogs, podcasts, videocasts or news services on a weekly basis.<br /> <br /> As these numbers increase (which they certainly will), I can't help but consider the Coremetrics <a href="http://www.bizreport.com/2007/11/social_media_unworthy_of_budget.html" target="_blank">survey on social media marketing</a> that came out less than two weeks ago. The not-so underlying message from that survey was that marketing professionals plan on doing more social media marketing -- but are tentative about sinking big bucks into it due to the lack of tools, and jury-is-still-out-on-social-media-ROI perspective.<br /> <br /> So not that long ago, I was looking at that old Forester report from 06' telling me that the total consumer RSS adoption rate was around 4% Note: other surveys around that time were suggesting closer to 25 but the lower number always felt more right to me).<br /> <br /> Now I'm looking at nearly one in five journalists who are receiving data from 5 or more RSS feeds. Maybe it's just me, but I think the trend in how journalists are using the Internet to do research should be factored into the consideration around ROI for social media. Do you want to rely on your PR firm alone to get you in touch with journalists that will cover your story, services, products, etc?<br /> <br /> On a final note regarding the TEKgroup survey, here is what has NOT changed: A majority of the journalists surveyed expressed it was often difficult to find an organizations' media representatives and contact information on their corporate website. That is an ugly fact, and another proof that technology can't replace the need for good usability.<br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/rss">rss</a> <a href="http://technorati.com/tag/rss"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/rss.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/social media">social media</a> <a href="http://technorati.com/tag/social media"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social media.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/coremetrics survey">coremetrics survey</a> <a href="http://technorati.com/tag/coremetrics survey"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/coremetrics survey.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/tekgroup survey">tekgroup survey</a> <a href="http://technorati.com/tag/tekgroup survey"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/tekgroup survey.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/social media marketing">social media marketing</a> <a href="http://technorati.com/tag/social media marketing"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/social media marketing.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Mon, 12 Nov 2007 17:54:35 -0600</pubDate>
      <guid isPermaLink="false">http://www.capturetheconversation.com/rss-read/rss-and-roi-consider-the-journalist</guid>
    </item>
    <item>
      <title>DailyMe - Online News and Subject Tracking - Lacking RSS Delivery</title>
      <link>http://www.capturetheconversation.com/rss-read/dailyme-online-news-and-subject-tracking-lacking-rss-delivery</link>
      <category>Society &amp; Culture</category>
      <description>Today I got the invite to start testing the DailyMe service.  I love the idea of having a single-source provider of quality content filtering for news topics I'm interested in. All the content they provided is fully licensed so you can have access...</description>
      <content:encoded><![CDATA[ <p>Today I got the invite to start testing the <a href="http://www.dailyme.com/index.php">DailyMe</a> service.<br /> <br /> I love the idea of having a single-source provider of quality content filtering for news topics I&#39;m interested in. All the content they provided is fully licensed so you can have access to full length articles with no redirects. Very nice.<br /> <br /> DailyMe works by choosing a combination of Categories, Sources, Member Picks, DailyMe Picks (content chosen by the DailyMe editorial staff) and Keywords. I like the editorial staff concept, it gives me the warm fuzzies that a human is participating in the process.<br /> <br /> The Content selection process is very easy by simply searching on keywords or choosing from a preview screen on categories:</p> <p><img src="http://www.room214.com/project/room214/room214logos/DailyMeCategories.jpg" alt="DailyMeCategories" title="DailyMeCategories" width="502" height="314" /><br /> <br /> In the case of the above screenshot I'm tracking content relating to &quot;personal finance&quot;, so I&#39;m building a resource group to update me on that subject matter.<br /> <br /> As part of the Content selection you can choose Member&#39;s picks, which is a feature I like and don't like. Hey Guy Kawasaki is in there:<br /> <br /> <img src="http://www.room214.com/project/room214/room214logos/DailyMeMembers.jpg" alt="DailyMembers" title="DailyMembers" width="500" height="289" /></p> <p>For Delivery you can choose reviewing it online or receiving it via print or email. The cool thing is that you can select delivery days and times too:</p> <p><img src="http://www.room214.com/project/room214/room214logos/DailyMeDelivery.jpg" alt="dailymedelivery" title="dailymedelivery" width="501" height="229" /><br /> <br /> It&#39;s a disappointment that DailyMe does not offer an RSS delivery option like <a href="http://rssready.com/rss-software-products.html">EPISODr,</a> which can deliver moderated media feeds based on the same selection criteria (day, times, etc.).<br /> <br /> Other than the lack of RSS delivery, I&#39;m hopeful of the DailyMe service. I&#39;ll keep you posted on how it all plays out and if I can actually pay attention to the content in email format.</p><br/><div style="clear:both"></div><a href="http://www.capturetheconversation.com/tag/dailyme">dailyme</a> <a href="http://technorati.com/tag/dailyme"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/dailyme.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/moderated media feeds">moderated media feeds</a> <a href="http://technorati.com/tag/moderated media feeds"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/moderated media feeds.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/episodr">episodr</a> <a href="http://technorati.com/tag/episodr"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/episodr.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/guy kawasaki">guy kawasaki</a> <a href="http://technorati.com/tag/guy kawasaki"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/guy kawasaki.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.capturetheconversation.com/tag/rss delivery">rss delivery</a> <a href="http://technorati.com/tag/rss delivery"><img src="http://www.capturetheconversation.com/template/ctc/images/technorati.gif" border="0"></a><a href="http://www.capturetheconversation.com/tag/rss delivery.rss"><img src="http://www.capturetheconversation.com/template/ctc/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Fri, 02 Nov 2007 16:50:58 -0500</pubDate>
      <guid isPermaLink="false">http://www.capturetheconversation.com/rss-read/dailyme-online-news-and-subject-tracking-lacking-rss-delivery</guid>
    </item>
    <atom:link href="http://www.capturetheconversation.com/archive/11-2007.rss" rel="self" type="application/rss+xml"/>
  </channel>
</rss>
