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October 2007 Archive
The following posts were made in October 2007. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
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Posted on October 9, 2007
FeedHub + Monitor This = Inspiration
BY JAMES CLARK
Guy Kawasaki points out FeedHub as great concept going for those people tracking a lot of feeds.
The comments and feedback on the post are that people don't trust the system, the filtering will eliminate something they might have been interested in, someone now has data on your personal surfing habits, etc.
I've signed up for the service and will see what happens, before I post my concerns.
The pearl in FeedHub is inspiration and trends. Often times we have clients running reputation management systems that still have a hard time sorting through all their feeds, where they are not necessarily trying to be an A-list blogger, but still seeking to be relevant in current discussions. Put it this way, they don't have a RSS reader obsession, but do have highly interesting and relevant information to bring to the conversation.
Here's a great way to leverage the FeedHub system, and avoiding a complete indexing of all of your RSS feeds.
Go to MonitorThis where you can subscribe to 22 different search engine fedds at the same time, pulling data from Google Blog Search, Google News, Technorati, del.icio.us, furl, Flickr, Yahoo News, etc.
Enter in the search term that is most relevant to your blog and MonitorThis will create the opml file. I use Dreamweaver to save the file in xml.
Upload that xml file into FeedHub and you've got an instant reputation management system set up to give you ideas and inspirations for your blog posts.
Posted on October 5, 2007
Create A Meeting Agenda - Or They Will Go Shopping
BY JAMES CLARK
We love to shop - during boring conference calls that is. Personally, I'm more apt to clean out my email inbox then go shopping, but I can relate.
A recent survey by Bill Me Later/Ipsos Insight showed that 12 million people admitted to shopping online while on work-related conference calls.
I don't blame them. Most conference calls, and business meetings in general are poorly run.
Posted on October 3, 2007
Social Media Niche Focus - Go Small and Go On
BY JAMES CLARK
Social media sites represent an ever expanding communications opportunity for marketers and PR. No longer is it suitable to simply address the offline media, companies must find appropriate online conversations via blogs, podcast and social media sites.
Chris Winfield of Search Engine Land has a great point in his recent post about the value of targeting and identifying niche social media sites. It's not all about the Digg or Reddit. Chris points to post from Andy Hagans on Tropical SEO that provides a breakdown of 29 niche social media sites ranging from a focus on autos, sports, parenting, music, environment, fashion, etc.
By focusing on niche social media sites, companies enter a conversation that is familiar and where its input is welcome.
Don't fall into the trap of thinking it's go big, or go home in social media. Think Go Small and Go On.
