Found 9 Results
October 2008 Archive
The following posts were made in October 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
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Posted on October 16, 2008
Leadership in the Era Social Media
BY JAMES CLARK
I was just on Amazon checking out the reviews on Seth Godin's book: Tribes: We Need You To Lead Us, and came across a quote from Lao-Tzu's Tao Te Ching providing a unique perspective of leadership in the era of social meda:
"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves. "
This goes back to the root of any social media program. LISTEN first and learn what your group is thinking, what motivates them, where they spend their time and then and only then can an organization plan its engagement strategy.
Posted on October 10, 2008
Consistency With Your Online Identity
BY JAMES CLARK
Maintaining consistency with your online identity is one of those mundane, but effective strategies for building out your social media footprint.
If at all possible don't be JohnHucksCliffs on Delicious and JohnnyRockStar on Twitter. Try to keep your identity consistent across as many platforms as you can.
Sometimes that's easier said than done. Being graced with a common name like James Clark can have its benefits. For instance, I can pretty much go to any major sporting or entertainment event, walk up to the Will Call window and say, "Tickets for James Clark please", show my ID and I'm in. Now I won't admit to doing this, but for those of you with common names it's a plus.
But in the social media world it's a pain in the.....
A common name, be it personal or a corporate, is often difficult to come by for a username ID. So prior to setting up personal or company profiles, plug potential ID names into UserNameCheck.com and see what is available and what is taken.
Our recommendation is to make sure you're covered on the bigger sites:
Delicious, Digg, Flickr, Friendfeed, MySpace, StumbleUpon, Twitter and YouTube.
So in case you're interested JohnHucksCliffs is very available:
Posted on October 3, 2008
PDF Marketing on Steroids: A Discussion with Vitrium CEO, Peter Nieforth
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics.
In this podcast, we discuss:
1. What is Docmetrics, and why should a marketer take a look at this product?
2. The limitations of using standard web forms as a resource to collect sales leads.
3. Statistics of engagement on forms within PDFs vs. standard web forms.
4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.)
5. Docmetrics costs and use case
Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd love to hear anyone's feedback on their experience with it.
