Best Practices
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Facebook Introduces Partner Category Targeting
In an effort to make it easier for marketers to target their audience with relevant advertising messages, Facebook has been working with third-party consumer data partners (such as Acxiom, Datalogix and...read moreCategories: Best PracticesTags: Advertising, Facebook, Facebook ads, (more)
5 Things You Need To Know About Interactive Infographics
The web has exploded with infographics in the last few years. Their ability to split up complex data sets into engaging, easily-digested narratives is custom-fit for the way people consume...read moreCategories: Best PracticesTags: design, infographics, interactive, (more)
Key YouTube Search Optimization Techniques To Improve Your Channel
Although you’ve likely watched countless viral videos on YouTube, creating popular video content is often easier said than done. And, unless your videos feature a cute kitten or horse-dancing Korean...read more
Facebook Reach & Negative Feedback
I don’t know if some of you have noticed but reach is not as high on Facebook posts lately. When Facebook changed their algorithm not too long ago, they incorporated negative feedback into...read moreCategories: Best Practices, SocialTags: Best Practices, Facebook, Facebook Reach, Social, (more)
Three Tips to Increase Your Social Engagement
If you Google “How to increase Facebook engagement” you will be littered with easy tips that promise ways to get your customers talking. Our guess is that if you have...read moreCategories: Best Practices, Social, StrategyTags: Engagement, Facebook, Retweets, Twitter, twitter engagement, (more)
The Power of We
The value and importance of using “we” instead of “I” when communicating with clients is remarkable. Yet within my own agency, I see emails and hear conversations with clients that...read moreCategories: Best Practices, Room 214Tags: agency, Best Practices, communications, Conversation, professionalism, (more)
What Does the New Company Page on LinkedIn Mean for Your Brand?
LinkedIn has announced the next big installment for their network, the redesigned LinkedIn Company Page. These new company pages are more appealing to the eye, have less clutter, and feature...read moreCategories: Best Practices, SocialTags: Brand Page, brand strategy, branding, business page, Linkedin, (more)
