Mobile Marketing? Close the loop
Twice in two weeks I’ve been lured into shops by mobile offers. Both times the employees had no idea what I was talking about when I asked to redeem these offers. “I think that’s the owner’s thing, but he’s not here…” One owner was working with a mobile company to send out SMS offers, the other paid to set up a special offer on Yelp, going as far as to add ‘Please review us on Yelp’ to all receipts. The owners never told their employees to expect to see a customer, holding up a picture of a crown on his iPhone (ie a Foursquare mayorship), requesting a free beer. Mobile offers are becoming more and more popular with Foursquare, Yelp, Duck Duck Deal and others joining SMS, and store owners realize these offers are a great way to reach customers. When committing to mobile marketing, it’s not enough to make sure the offer is seen; that’s just the beginning of the customer’s experience with your brand. Make sure any employees who will be interacting with customers are aware of the promotion and ready to provide the best service.
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
runquatro:
ElyseHeslin:
JamesOClark:
JasonCormier:
peterahall: