There is no doubt that video has become one the most important components of a successful content marketing strategy. Consumers are demanding more video content as smart phone usage, tablet adoption, and internet download speeds skyrocket. The explosion of social media has enabled people to easily share content and has illustrated that video is often one of the biggest drivers of engagement.
Video is an engaging medium. And we mean, truly engaging… not the fluffy type that you hear about on Facebook webinars. Video is the kind of engaging with stats to back it up.
Not only do people prefer to watch a video to learn more about you, when a website has video on it, visitors will stay longer and be more likely to make a purchase.
“60% of business people said they would rather watch a video explanation than read the text on a webpage.” [source: Forbes.com]
“Retail site visitors who view video stay 2 minutes longer on average and are 64% more likely to purchase than other site visitors.” [source: comScore]
“A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.” [source: Social Media Examiner, April 2012]
If that isn’t enough convincing for you to take video as a serious part of your digital marketing mix, then consider the fact that video is the easiest way to a first page ranking on Google.
In the slideshare document below, we go show you all of the channels you can be using to boost your company’s video presence. Get all the details, tactics, and tools that can take your video distribution and marketing to the next level.