26 Apr 2012
We recently hosted a webinar with our friends at the Word of Mouth Marketing Association (WOMMA). In the presentation we walked viewers through all of the new changes to Facebook brand pages, and gave some great best practices tips to help them make sense of it all.
...Continue Reading
13 Apr 2012
Many Facebook advertisers were hit this week with some new and largely unannounced changes to the popular ads platform. Moving forward, ad images will be limited to dimensions of 99 x 72 (previously 110 x80), and body copy will be limited to 90 text characters, down from 135.
...Continue Reading
06 Apr 2012
There is no doubt that video has become one the most important components of a successful content marketing strategy. Consumers are demanding more video content as smart phone usage, tablet adoption, and internet download speeds skyrocket. The explosion of social media has enabled people to easily share content and has illustrated that video is often one of the biggest drivers of engagement.
...Continue Reading
08 Mar 2012
The elements of social marketing can work together for the good of the business by focusing on strategy rather than turn-key tactics.
...Continue Reading