13 Oct 2011
As we are approaching the end of the year and 2012, we thought it would be useful for our readers to showcase our top 5 posts to date in 2011 based on total page views. While social media is always changing and iterating, these posts still have lots of useful takeaways. Without further adieu: How To Align Social Media Objectives to Business Objectives Wendy’s post from February 24 outlines five key steps to better understand the effectiveness of social media objectives. This is a question frequently asked, so check out some ways to set yourself up to be more successful in determining social media ROI. Video Scribing, Infographics and Data Visualization In this post from February 12, Jason shows how you can utilize video scribing, infographics and other forms of data visualization as an effective means of story telling. For other examples of our video scribing, check out our Linux Foundation 20th…
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12 Aug 2011
Contest and promotions are a marketer’s bread and butter. They’re a simple and affordable way to spur awareness, traffic, engagement… you name it. However, an astounding amount of Facebook pages run contests that put them at risk of being shut down. If you’re running a contest through your Facebook fan page you need to take a good hard look at Facebook’s Promotion Guidelines. Follow these simple rules, and you can run your contest in peace.
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01 Jun 2011
“Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy. Would you ever send out a generic mailer to 100,000 with just your logo and company description to “generate awareness”? No. The act of creating a social presence must be tied directly back to your measurable business goals for the year.
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20 Apr 2011
What Should We Be Eating? If you try to google for information on the food that’s most important to buy and eat organic, it’s a tad confusing. Every list seems to focus on a few different things, usually driven by nutrition and meal plan bias. So rather than dig through a lot of conflicting lists, I thought it would be interesting to see what organic foods consumers discuss the most. I was amazed to see that these main food categories all have similar volume. As consumers, we’re buzzing about a wide variety of organic foods. Interestingly, animal products are the big winners, even if by a small margin. There has been ample coverage, mostly in books and films, on the state of the meat and dairy industry in the US; perhaps there is slightly more consumer awareness that drives these conversations. Per Capita Buzz I thought it would also be…
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