12 Apr 2011
Although we’ve seen crappy actors resurrect their careers using Twitter, too many people think with the right viral campaign their brand will become huge over-night. The truth is, you start with a great product, and through dedication to your customers your brand will grow.
22 Dec 2010
I just spent a week without access to the internet. I’ve tried this before, but even the data charges abroad can’t keep me from checking email and uploading photos to Facebook. This time, I didn’t have the option. I simply had no access to internet. After 24-hours of feeling antsy, I didn’t miss a thing. Taking a Break Given that our office is about to close for a week and we’re all taking time to focus on friends, family, and skiing, I thought I’d take a moment to read up on the impact of taking a social media break. Our friends over at Sysomos took a look at the impact of an internet-free week at Harrisburg University of Science and Technology. The result? Reported increases in quality of life and engagement in activity. We are addicted to immediacy. Twitter breaks news before news channels break news, and it seems that…
16 Nov 2010
While apps and websites may connect us socially, we rarely make the devices themselves a social experience. My phone is a very personal tool. It holds my emails, access to my Twitter and Facebook accounts (which, for me, have some business purpose), contact information for hundreds of people, and really neat pictures from Hipstamatic. While I don’t mind people making phone calls, I’d never be willing to share it. The same goes for my computer. An iPad is a different story. I remember reading a post by Fred Wilson, who was revisiting his negative opinion on his iPad. He noted that the “iPad makes using a computer less of a commitment” and goes on to explain how, in addition to easily moving in and out of interaction with the device, his whole family share use together, as well as each having their own personal use. Some data from Nielsen supports…
02 Nov 2010
We’ve been pretty excited about work we’ve been doing with Linkfluence, a cutting-edge firm out of Paris (ooh la la) that, in their own words, analyzes, segments, and maps conversations taking place in social web communities. Essentially, they’ve analyzed and mapped the social web in France, the UK, and the US. In 2009, based on their mapping of the US, they launched a site called Politicosphere, which gives an insightful look at how (or if) political conversations track through the online political community. As tomorrow is election day, the online world is buzzing with political conversations. As we are in the process of working to relaunch and run Politicosphere, I’ve got the intersection of politics and social media on my mind. On that note, I want to draw attention to an interactive map the New York Times put up. This map looks at Twitter buzz around individual candidates’ Twitter handles,…
BrettGreene:
Awesome. We need a lunch soon. Happy Bday! RT @hollyhamann: agreed. Hey, how's life with you and @mountainkat? I miss you two!!
jo_rogel:
Wingman: British Stuntman Gary Connery Skydives Without Parachute http://t.co/Pw4QHVc9
JamesOClark:
RT @BenCastelli: Content Marketing - How to Organize and Get Started. On the All things WOM Blog via @BrandonSings http://t.co/rGknEp47 ...
mountainkat:
In 4 months, Kraft Mac & Cheese grows fan base by 75% | Articles http://t.co/zmf85p39
JasonCormier:
Join me at LOHAS Forum 2012! http://t.co/ILcbzM99 #lohas2012