Archive for the Industry Category

How Advanced Marketers Use Facebook

15 Mar 2012

Companies can use a new breed of tools leveraging Facebook data to dramatically improve advertising results, content creation and overall business strategies.

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The End of Business as Usual: #AdaptorDie to Connected Marketing

13 Mar 2012

I caught up with Brian Solis to talk about his new book, “The End of Business as Usual: Rewire The Way You Work to Succeed in the Customer Revolution.” The following are highlights from our conversation.

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Game-Based Marketing: Supercharging Social Media Efforts

01 Mar 2012

We as marketers need not become gaming experts to benefit from game mechanics. Each of us have opportunities to learn how we can apply and even create our own context for game-based marketing.

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Social Media Strategy: The Digital Path to Success

21 Feb 2012

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers.

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