Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.
I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.
The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
“Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.
Show Notes: Room 214 Co-Founder, Jason Cormier, interviews best-selling author and online marketing thought leader, David Meerman Scott.
In this podcast, we discuss:
Old-school measurement for ROI: What is really a “lead?” People want to apply same measures to social media. Traditional measures are being applied to social media marketing when so many other aspects of business simply don’t. Example: What’s the ROI of the receptionist, or even the accounting department for that matter?
We can measure how many people are exposed to our ideas, downloaded our YouTube video, etc. but these are very different measurements compared to traditional ROI measurements.
David states that ultimately, the ROI argument is used as an excuse based in fear. Many companies are simply afraid of social media.
David’s new book, World Wide Rave: How ideas spread and why people talk about you and your company. The first step in the formula for success is very counter-intuitive to marketers: Nobody cares about your products except you. To create something that has potential to spread, you can’t talk about these things. As soon as your product is brought into the equation, nobody cares.
Key take-away: Doing lots of activities in online marketing as opposed to one or just a few, should be the expectation when it comes to increasing your chances of success.
Show Notes: Room 214 Co-founder, Jason Cormier, interviews Boulder-based social media consultant, Jeremy Tanner.
In this podcast, we discuss:
To follow or not to follow: Acceptable twitter manners – great people in person doesn’t always transfer to great people on Twitter.
Advantages of Facebook vs Twitter: Facebook throttles down notifications, meaning you won’t receive constant updates from a person on Facebook, even if they are posting 20 items an hour.
A day in the life of Jeremy Tanner: It starts with his iphone (of course)
Bridging the gap between online and offline communications: It’s about keeping two-way conversations. Also, don’t forget or be afraid to pick up the phone.
peterahall:
BrandonSings:
dominicdimarco:
AndyinColor:
lpmaynard:
Room_214:
JamesOClark:
bencastelli:
JasonCormier: