Social Media Monitoring from the Minds of Crimson Hexagon
20 Mar 2012
Understanding the difference between the many social media monitoring tools out there can bring real value to your marketing objectives.
Archive for the Podcasts Category
3 Free Social Media Tools for the Busy Small Business
25 Oct 2011
Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.
How-To Use Social Media Research To Drive Strategy
21 Apr 2011
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy. To illustrate this concept, I’m going to use a fictitious brand along with real social media research. My fictitious company, Brand X, sells popsicles and is interested in running a summer social media campaign. The goal for this campaign is to keep the brand top-of-mind for moms and ultimately sell product. Step 1: Understand The Target’s Mindset Using Themes First, I want to know what mom’s mindset is during the summer. Using Netbase, I can see what moms like and dislike about this time of year based on their online conversation in blogs, Facebook, Twitter, and forums. Step 2: Read The Personal Narratives Next, I want to read actual…
How To Align Social Media Objectives to Business Objectives
24 Feb 2011
Now that most businesses “get” that social media is an integral part to their business, we have moved away from the novelty of Facebook and Twitter and into the era of social media ROI. In a recent study, Bazaarvoice and The CMO Club surveyed CMOs about social media ROI and found that in 2010, 81% of these CMOs said they planned to track ROI for social media efforts, but only 40% reported that they did so successfully. So, why is social media ROI so hard to measure? Many people have tried to create formulas or methodologies for measuring success. Jeremiah Owyang even created a framework, The Social Media ROI Pyramid, which I think is one of the best out there so far. However, I think the missing piece lies at the strategy phase, not the measurement phase. Many businesses setup social media programs without first aligning their social media objectives…
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BrettGreene:
Truth & I use Firefox, Chrome & Safari daily RT @PatrickRiot I sincerely doubt even the people who code Bing use Bing. It would hold them up
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Sad day for Liverpool. Sacking Dalglish shows John W Henry is a ruthless club owner. Never easy to see a legend discarded like this.
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peterahall:
@pat_crawford Thanks Patrick! Hope all is well
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@pat_crawford @peterahall Thanks Pat!
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allisonmoore526:
Retailer Uses Facebook “Like” Count On Clothes Hooks To Crowdsource Fashion Advice | Singularity Hub http://t.co/8ZTpGBv7
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