25 Oct 2011
Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.
21 Apr 2011
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research. My fictitious company, Brand X, sells popsicles and is interested in running a summer social media campaign. The goal for this campaign is to keep the brand top-of-mind for moms and ultimately sell product.
Step 1: Understand The Target’s Mindset Using Themes
First, I want to know what mom’s mindset is during the summer. Using Netbase, I can see what moms like and dislike about this time of year based on their online conversation in blogs, Facebook, Twitter, and forums.
Step 2: Read The Personal Narratives
Next, I want to read actual personal narratives to better understand…
24 Feb 2011
Now that most businesses “get” that social media is an integral part to their business, we have moved away from the novelty of Facebook and Twitter and into the era of social media ROI. In a recent study, Bazaarvoice and The CMO Club surveyed CMOs about social media ROI and found that in 2010, 81% of these CMOs said they planned to track ROI for social media efforts, but only 40% reported that they did so successfully.
So, why is social media ROI so hard to measure? Many people have tried to create formulas or methodologies for measuring success. Jeremiah Owyang even created a framework, The Social Media ROI Pyramid, which I think is one of the best out there so far.
However, I think the missing piece lies at the strategy phase, not the measurement phase. Many businesses setup social media programs without first aligning their social media objectives to…
13 Jan 2011
As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?
Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.
runquatro:
Rex hanging with mom. http://t.co/os6PTXqA
BrandonSings:
Just posted a photo http://t.co/B5T7dWID
JamesOClark:
Snow day lunch with Room 214 team that showed up for work. (@ Tangerine w/ @runquatro) http://t.co/rM1cZjhB
MattAt214:
CTC: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/AoYGYaxO
LibbyMyers44:
Ever considered running a #contest or #sweepstakes on #facebook? Here are #topfive tools: http://t.co/CEU7ks0W
ElyseHeslin:
I think it's safe to say @ericschelin and I are snowed in. http://t.co/xakhaWQI
Room_214:
New CTC Post: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/fQIkFAXy #socialmedia
peterahall:
@JayHulls23 Well at least you can all agree that Illinois sucks
jo_rogel:
RT @DenverChannel: @jo_rogel yes, we think snowpocalypse and snowmaggedon are banned from air, but still bantered inside TV stations.
JasonCormier:
"If you think Google won't integrate Google+ into Android, you're kidding yourself," ~ @urbanairship re: FB Mobile Threat cnet.co/zHyxsP