Top 3 Ways to Execute a Social Media Management Strategy

13 Jan 2011

As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?

Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.

...Continue Reading

Social Media’s Impact on the Sales Funnel

06 Dec 2010

When talking to potential clients about the impact of social media on their sales and marketing efforts, I often find myself addressing the question, “how does social media fit into the sales funnel?” Social media brings transparency to the sales process along each step of the funnel: AWARENESS Your company can join the conversation already happening about your brand or industry online to relate to and educate consumers. You can make recommendations to people looking for more information, thank happy customers, and rectify the situation with unhappy customers all within the public platforms where people already spend time. Your company can also use tools to monitor the conversation and reach out to potential prospects. Through this, you can make prospects aware of the product and/or service your company offers to help them meet their goals. PROSPECTS After the prospect is in your funnel, the company can build trust by providing…

...Continue Reading

The Top 5 Things to Know About Social Media Monitoring and Business Intelligence with Crimson Hexagon

16 Jun 2010

Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.

I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.

...Continue Reading

Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

23 Jun 2009

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
4. “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
5. What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

...Continue Reading