16 Sep 2009
I have been hearing a lot of people talk about how social media is being used to support the efforts of non-profit and charitable foundations. Today, I wanted to share with you about a local organization Room 214 supports to end child sex trafficking, called iEmpathize – and also let you know we are donating free tickets to the Launch party at the Boulder Theater on Monday (9/21) by being one of the first 100 people to tweet about this event using #iempathize. People interested in supporting iEmpathize also can purchase tickets to the event for $20 at www.iEPresents.com. Be sure to learn more about iEmpathize and the Launch event on Monday by checking out the press release that went out today at http://bit.ly/2vBze
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03 Aug 2009
This blog post is written to Room 214′s most valuable resources - its people. Since my recent trend in blog posting has been to provide insight at the agency level, I’m posting it here for others who might be interested in reading as well. As many of you know, we have worked to keep a very free and open culture here. One of the ways that manifests is in Room 214 being a flat organization. That means letting natural talent and leadership emerge without forcing programmatic job descriptions and titles. As James likes to say, “job titles are for your next job.” With respect to the success generated from these kinds of practices, sharing profits regularly with employees has been the intention since forming the company in 2004. Our decision to do this (every 90 days) is about three things: driving performance, recognizing the individuals’ work that helps makes us profitable,…
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30 Jul 2009
I tend to let vanity get the best of me when it comes to my social networks. This has earned me a respectable amount of Facebook friends (about 550 or so). What do I get in return for clicking accept on those friend requests? A Facebook feed full of pure un-adulterated garbage. Every day I get annoyed with the rubbish that continues to appear in my Facebook feed. I may even venture to say I get upset. Why? Because I have to spend 10 minutes a day blocking ridiculous quizes, un-tagging myself in chain letters, or declining invites to apps that I don’t want spamming up my feed. So today, out of frustration, I asked myself, “what are these people doing?” Why do they not find all of this irritating? Why must I constantly be blocking “Which Sex in the City character are you” quizes? Then I came upon the answer:…
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10 Jul 2009
How do you make social media systematic? One way is by utilizing a comprehensive framework as part of your planning and execution. At Room 214, we are often asked about our methodology for social media, so the following post is dedicated to just that. First, I would like to state that we are big fans of Forrester’s POST (People, Objectives, Strategy, Technology) approach to social strategy. The components represent a linear model that I’d argue holds true for any online marketing efforts. You can dig deeper into this by reading Groundswell by Charlene Li and Josh Bernoff. The Figure below illustrates Forrester’s POST approach. How the POST approach is actually integrated from a social media planning and execution perspective is where our own PPLE (Plan, Pilot, Launch, Extend – pronounced “people”) framework becomes relevant (see figure below). The practices behind PPLE are outlined as follows: Plan: Addresses six core program elements (Workflow, Marketing Strategy,…
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