Archive for the Search Category

9 Reasons to Run a Dedicated Mobile Search Campaign

by DQ
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9 Reasons to Run a Dedicated Mobile Search Campaign

16 Nov 2011

In the new world of the constant connected consumer, it’s not surprising that mobile use is on the rise. In fact, 50% off all U.S. adults are expected to be using a smartphone by the end of 2011*. What should a marketer focus on first when it comes to mobile marketing – HTML5 Websites, Native Apps, Text Campaigns, Location-Based Services?
Constant Connected Consumer

Understanding how mobile can support your existing marketing programs and developing a mobile strategy is the best place to start. But, if you want to jump right in, one of the easiest and most effective ways to generate mobile marketing success is a dedicated mobile search campaign.
Mobile search as has grown 400% in the past year*. Hybrid campaigns which target desktop computers and mobile devices can be effective, but to truly maximize mobile visibility, advertisers should budget for separate mobile campaigns for these 10 reasons –
1. Mobile use is…

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Watch These Flying Squirrels! Creating Interesting Keyword Optimized Titles

by lmeyers
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Watch These Flying Squirrels! Creating Interesting Keyword Optimized Titles

10 Nov 2011

We know that it can be difficult to create interesting titles for your articles and blogs, but think about what makes you click: is it keywords or interesting ideas? Here are a few tips to get you writing interesting and keyword optimized titles.

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Interview: Understanding Sponsored Search Author Jim Jansen

by Brandon Whalen
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Interview: Understanding Sponsored Search Author Jim Jansen

16 Aug 2011

Recently, we were able to connect with Jim Jansen, associate professor in the College of Information Sciences and Technology at The Pennsylvania State University and senior fellow at the Pew Internet and American Life Project. Jansen’s latest book, Understanding Sponsored Search, is a great pickup for anyone interested in the foundational elements behind search marketing.

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Schema – What You Should Know and Do

by Jason Cormier
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Schema – What You Should Know and Do

03 Jun 2011

Yesterday, Google, Yahoo and Microsoft rolled out what appears to be an extremely significant update to the way the web’s leading search engines will be indexing content now and in the years to come.
Honestly, initial engagement around this news leads me to believe people are not understanding how significant it actually is. Time (and search results) will certainly tell – but in the spirit of helping companies do all the right things to get and keep high search engine visibility – here’s some quick insight:

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