06 Apr 2012
There is no doubt that video has become one the most important components of a successful content marketing strategy. Consumers are demanding more video content as smart phone usage, tablet adoption, and internet download speeds skyrocket. The explosion of social media has enabled people to easily share content and has illustrated that video is often one of the biggest drivers of engagement.
22 Mar 2012
Video has a lot value for digital marketers, especially in the social and search engine visibility arenas.
01 Mar 2012
We as marketers need not become gaming experts to benefit from game mechanics. Each of us have opportunities to learn how we can apply and even create our own context for game-based marketing.
16 Nov 2011
In the new world of the constant connected consumer, it’s not surprising that mobile use is on the rise. In fact, 50% off all U.S. adults are expected to be using a smartphone by the end of 2011*. What should a marketer focus on first when it comes to mobile marketing – HTML5 Websites, Native Apps, Text Campaigns, Location-Based Services? Constant Connected Consumer Understanding how mobile can support your existing marketing programs and developing a mobile strategy is the best place to start. But, if you want to jump right in, one of the easiest and most effective ways to generate mobile marketing success is a dedicated mobile search campaign. Mobile search as has grown 400% in the past year*. Hybrid campaigns which target desktop computers and mobile devices can be effective, but to truly maximize mobile visibility, advertisers should budget for separate mobile campaigns for these 10 reasons –…
BrettGreene:
Awesome. We need a lunch soon. Happy Bday! RT @hollyhamann: agreed. Hey, how's life with you and @mountainkat? I miss you two!!
jo_rogel:
Wingman: British Stuntman Gary Connery Skydives Without Parachute http://t.co/Pw4QHVc9
JamesOClark:
RT @BenCastelli: Content Marketing - How to Organize and Get Started. On the All things WOM Blog via @BrandonSings http://t.co/rGknEp47 ...
mountainkat:
In 4 months, Kraft Mac & Cheese grows fan base by 75% | Articles http://t.co/zmf85p39
JasonCormier:
Join me at LOHAS Forum 2012! http://t.co/ILcbzM99 #lohas2012