10 Nov 2011
We know that it can be difficult to create interesting titles for your articles and blogs, but think about what makes you click: is it keywords or interesting ideas? Here are a few tips to get you writing interesting and keyword optimized titles.
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16 Aug 2011
Recently, we were able to connect with Jim Jansen, associate professor in the College of Information Sciences and Technology at The Pennsylvania State University and senior fellow at the Pew Internet and American Life Project. Jansen’s latest book, Understanding Sponsored Search, is a great pickup for anyone interested in the foundational elements behind search marketing.
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03 Jun 2011
Yesterday, Google, Yahoo and Microsoft rolled out what appears to be an extremely significant update to the way the web’s leading search engines will be indexing content now and in the years to come. Honestly, initial engagement around this news leads me to believe people are not understanding how significant it actually is. Time (and search results) will certainly tell – but in the spirit of helping companies do all the right things to get and keep high search engine visibility – here’s some quick insight:
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26 May 2011
If you are even marginally involved with marketing or advertising, you have likely been beaten over the head the past few years with MOBILE, MOBILE, MOBILE. Just look at the numbers in this infographic. It’s easy for marketing folks to understand that businesses need a solid mobile marketing strategy. But, when I read stats like “84% use mobile search to look for information on local retailers“, and “88% of these users take action within a day,” I can’t help but think the people who can benefit most from a mobile marketing strategy are local business owners.
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