26 May 2011
If you are even marginally involved with marketing or advertising, you have likely been beaten over the head the past few years with MOBILE, MOBILE, MOBILE. Just look at the numbers in this infographic. It’s easy for marketing folks to understand that businesses need a solid mobile marketing strategy.
But, when I read stats like “84% use mobile search to look for information on local retailers“, and “88% of these users take action within a day,” I can’t help but think the people who can benefit most from a mobile marketing strategy are local business owners.
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05 May 2011
Recently, Alex Cohen from Click Equations reached out to me to take part in a 5-part Q&A series about Google text ad optimization, which can be found here. Responding to these questions got me thinking – What are some other common mistakes to avoid when using Google AdWords? Sure there are a lot, as AdWords is a complex system and is always changing to boot. But I believe these six mistakes should be avoided at all costs:
Neglecting your ongoing account optimization
Seems obvious, but a lot of folks get their account all set up and then forget about it completely. This is what we like to call the “set it and forget it” mentality. It is absolutely critical to not do this, as what will typically happen is your account will spiral out of control. Maybe there’s a rogue display network placement that is spending all your budget without bringing quality…
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08 Mar 2011
We’re big fans of keyword research here at Room 214 because it’s at the core of many of the services we offer including business intelligence, search engine marketing and social media monitoring.
However keyword research isn’t just for optimizing websites or building out pay-per-click campaigns anymore. Utilizing keyword research for social media optimization has become an important tactic for improved online visibility. Why do you need to worry about including high quality keywords in your social content? By “high quality”, I am referring to those keyword phrases that are very relevant to your business, have significant search volume and in some cases have low competition.
1. For Greater Social Network Visibility
YouTube is the second largest search engine in the world, behind Google. Twitter search is widely used and incorporated into many 3rd party clients/tools. Facebook search… well Facebook search is awful but has to improve at some point. Optimizing social content with…
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07 Sep 2010
The following post is taken from my article on Search Engine Watch a couple weeks ago. As long as these articles continue receiving relatively good responses on SEW (indicating they are of interest), I’ll also be publishing them here. Enjoy!
A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant.
While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it.
But First, a Real War Story
My good friend, Valerie, was recently looking for a job. In anticipation of the process, she updated her LinkedIn profile and did some house cleaning on her Facebook page.
Considering what…
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