Archive for the Social Category

Weekly Trend Wrap-up: Burt’s Bees Earth Day Video, Paid Media on Foursquare + More

23 Apr 2012

Our team is constantly sharing links amongst each other and our clients. Here’s a quick recap of what we found to be interesting in the last week: Burt’s Bees Music From Nature: A great piece of content marketing from Burt’s Bees. They worked with a composer to create a musical track made entirely from sounds from nature in celebration of Earth Day. Paid Media Coming to Fourquare in June: The location-based social network is aiming to launch a paid-media platform in mid-June and is pitching brands to become launch partners. 10 Great Facebook Timeline Examples: We’ve seen a bunch of creative work for Facebook Timeline on brand pages. Here are some more really nice examples of well designed Facebook pages. Spotify and Coca-Cola Partner To Share Music: It’s interesting to see brands leverage music in the social space to build relationships with users and ultimately increase the intangible value of the brand. Coke is…

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Social Design Strategy: Working from the Outside In

27 Mar 2012

As many of us desire to stay sharp on social media strategy, this will provide a helpful reference (if not, reminder) of what we as marketers should keep top of mind when helping businesses meaningfully engage with their customers.

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Video Marketing to the T: Types, Tips & Trends

22 Mar 2012

Video has a lot value for digital marketers, especially in the social and search engine visibility arenas.

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How Advanced Marketers Use Facebook

15 Mar 2012

Companies can use a new breed of tools leveraging Facebook data to dramatically improve advertising results, content creation and overall business strategies.

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