Archive for the Strategy Category

Inside the Revamped Snow.com Facebook Season Pass Finder App

02 May 2012

Back in August of last year, I wrote a post outlining the Snow.com Facebook Passfinder application that we had just launched for Vail Resorts. Today, I wanted to take a moment to update the masses about the fancy new revised applications that just went live, taking advantage of the new 810 pixel width allowed by Facebook after recently rolling out Timeline for brand pages. Here are links to see the new season pass finder app and season passes info app for the 2012-2013 season in all of their 810 pixel width glory. I’ve posted screenshots below as well. What the season pass finder does is help users determine what pass is best for their needs, based on the number of estimated days the user plans on skiing at each resort. The application’s logic determines all available pass options and then outputs the best pass option based on lowest calculated cost per day….

...Continue Reading

Weekly Trend Wrap-up: Burt’s Bees Earth Day Video, Paid Media on Foursquare + More

23 Apr 2012

Our team is constantly sharing links amongst each other and our clients. Here’s a quick recap of what we found to be interesting in the last week: Burt’s Bees Music From Nature: A great piece of content marketing from Burt’s Bees. They worked with a composer to create a musical track made entirely from sounds from nature in celebration of Earth Day. Paid Media Coming to Fourquare in June: The location-based social network is aiming to launch a paid-media platform in mid-June and is pitching brands to become launch partners. 10 Great Facebook Timeline Examples: We’ve seen a bunch of creative work for Facebook Timeline on brand pages. Here are some more really nice examples of well designed Facebook pages. Spotify and Coca-Cola Partner To Share Music: It’s interesting to see brands leverage music in the social space to build relationships with users and ultimately increase the intangible value of the brand. Coke is…

...Continue Reading

Social Media Trend Report

11 Apr 2012

This morning Room 214 launched our first quarterly Social Media Trend Report. Throughout the year we provide our clients with short agency point-of-view documents to help them stay in front of emerging trends. However, we wanted to share the thoughts and recommendations we’ve been providing for our clients with the rest of the world.

...Continue Reading

Video Marketing to the T: Types, Tips & Trends

22 Mar 2012

Video has a lot value for digital marketers, especially in the social and search engine visibility arenas.

...Continue Reading