Inside the Snow.com Facebook Passfinder App
31 Aug 2011
After months of planning, iteration, design and development, we recently launched the new Passfinder Facebook application on Vail Resorts’ Facebook page, Snow.com. The main objective of this Passfinder app is to increase awareness around season pass options and drive season pass sales through Vail Resorts social channels, including several Facebook pages as well as their new Epic Pass website. Today I wanted to run you through the app and highlight some of its unique functionality.
Main Passfinder State
As you can see with the live app, there’s a lot going on behind the scenes with the Passfinder app. Probably the biggest hurdle to getting this app live was getting the pass logic dialed in, as there are five different passes with different price points and geography restrictions.
For example, the Epic Local Pass provides unlimited skiing or riding at Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Heavenly and Northstar,…
BrandonSings:
Room_214:
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