19 Dec 2011
It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.
20 Oct 2011
YouTube Channels are an often neglected child of the social media industry. They are often used as an enabler for videos to be posted to the more widely used channels like Facebook and Twitter. When you look at the facts, YouTube optimization makes a whole lot of sense.
03 Oct 2011
Sometimes, in the frenzy of big budget campaigns we tend to forget that social media makes a lot of sense on the small scale. For non-profits, a Facebook page is a perfect way to connect with supporters and spread awareness. Room 214 works with a local non-profit called iEmpathize to help put an end to child sex trafficking. When we created a new welcome tab for their Facebook fan page, we challenged ourselves to emotionally connect visitors with the cause. Here are a few quick tips on how non-profits can make the most out of their Facebook page: Create an Emotional Tie If you want your Facebook visitors to emotionally connect with your cause, make your cause relatable. Big stats scare folks away and allow them to compartmentalize the problem as something too big to change. However, when you break down the statistics and present the issue in a digestible…
20 Sep 2011
Netflix has had quite a year. Poised to be the future of digital media distribution, (even having giants like Comcast quaking in their boots) they have pretty much blown it. First came the staggering 60% increases in monthly subscription rates, which sent their customers into a huge rage. The latest blow is Qwikster, a spin-off of their original brand that will handle exclusively the DVD-by-mail service. We won’t really get into the details of why this was such a bad idea, but The Oatmeal sums it up nicely. What we’d like to focus on is a point made by Tech Crunch. In their haste to split these two entities, the folks at Netflix neglected to acquire the social network properties before their big launch. TechCrunch highlights the user who owns the @Qwikster handle on Twitter, who is currently trying to sell this handle to Netflix. After a look into the…
BrettGreene:
Awesome. We need a lunch soon. Happy Bday! RT @hollyhamann: agreed. Hey, how's life with you and @mountainkat? I miss you two!!
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