25 Oct 2011
Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.
03 Jun 2011
Yesterday, Google, Yahoo and Microsoft rolled out what appears to be an extremely significant update to the way the web’s leading search engines will be indexing content now and in the years to come. Honestly, initial engagement around this news leads me to believe people are not understanding how significant it actually is. Time (and search results) will certainly tell – but in the spirit of helping companies do all the right things to get and keep high search engine visibility – here’s some quick insight:
17 Mar 2011
This is a follow-up post that includes my QR code article published on Search Engine Watch a couple weeks ago. For those of you getting our monthly social media updates email, I hope you took the time to answer the survey question about QR codes. If not, or for those of you not receiving our email, please take a few seconds to answer the (single) survey question now. I’ll be sharing the results in our next email and would be very thankful for your participation. And now for the article… Call me late to the party, but I believe we’re finally seeing enough evidence (change) in the U.S. to justify the consideration of time and money for QR code marketing. For those of you relatively unfamiliar with QR codes, mobile tagging and the origin of two-dimensional barcodes, Jeff Korhan’s recent post on how QR codes can grow your business is…
17 Feb 2011
Today’s topic of discussion: Advertising on Facebook. Simply put, if you are trying to grow the number of likes for your brand page, you should be running ads on Facebook. Running ads on Facebook for your brand page is both easy and effective. Moreover, Facebook allows for hyper-relevant targeting based on a users specific likes, interests, location, friend connections, date of birth, education and so on. Literally, you’ll know exactly how many people will see your ad based on what targeting you have set up. This helps you control your cost-per-click, which in turn will likely be far lower than your other PPC efforts on platforms like AdWords or adCenter. You don’t even really need to spend that much to see real ROI. We’ve helped several clients with smaller budgets see big increases in their fan bases from effective Facebook ads. Speaking of ROI, Facebook’s reporting gives you the ability…
mountainkat:
Is this the next #Facebook? #Microsoft unveils so.cl social network | Fox News http://t.co/aVpcRc6k
BenCastelli:
Content Marketing - How to Organize and Get Started. On the All things WOM Blog via @BrandonSings http://t.co/Te9FXgXC #womma #wom
ElyseHeslin:
Costa Rica, here come the Schelins! (@ Los Angeles International Airport (LAX) w/ @ericschelin) http://t.co/6cIYtn7v
BrettGreene:
Saturday mornings are for home made Cafe Du Monde Beignets http://t.co/eyDR5Eyy