11 Jan 2011
It seems that everyone was buzzing last week about the major themes of the Consumer Electronics Show (CES). Mashable wrote a blog post identifying what they felt were the key trends of the show, and we at Room 214 decided to test their theory, which said tablets, gaming (like Microsoft’s Kinect and Nintendo’s 3Ds), connected technology, 4G phones, and all things Android platform would be the biggest themes. I went to Crimson Hexagon, one of our social media research tools, and took a look at the conversation from last week.
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02 Dec 2010
The internet has made us all demanding consumers. We expect to get whatever we want, whenever we want, wherever we happen to be. A recent comScore study found that viewers who watch online-only TV or a mix of live and online desire TV to be flexible to their needs: 75% “selected online over TV because they were able to watch the show wherever they wanted” 74% “selected online because they were able to watch the show on their own time” Through DVR, Cable and Satellite providers have allowed us the ability to watch TV on our own time, while still placating the demands of individual networks. But while DVR and on-demand have changed the way we watch TV, they are a half-step in innovation. And these innovations are being surpassed, daily, by an ever-growing list of internet-based products and content delivery systems. Let’s call this internet-based TV New TV. New TV is…
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16 Nov 2010
While apps and websites may connect us socially, we rarely make the devices themselves a social experience. My phone is a very personal tool. It holds my emails, access to my Twitter and Facebook accounts (which, for me, have some business purpose), contact information for hundreds of people, and really neat pictures from Hipstamatic. While I don’t mind people making phone calls, I’d never be willing to share it. The same goes for my computer. An iPad is a different story. I remember reading a post by Fred Wilson, who was revisiting his negative opinion on his iPad. He noted that the “iPad makes using a computer less of a commitment” and goes on to explain how, in addition to easily moving in and out of interaction with the device, his whole family share use together, as well as each having their own personal use. Some data from Nielsen supports…
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30 Sep 2010
This week, Wendy took a look at the way that social media is impacting television and movies. Today, I’d like to explore books, which are an interesting piece of the entertainment puzzle. Books Are a Social Badge I continue to love paper books, because of the experience both while I read them and after I read them. A book on a shelf is a mark of what I’ve done, what I am interested in, and what I think about. My digital friendships cover international ground, though, and many of those people will never get to see my bookshelf. Luckily, Good Reads came along and provided me with a digital bookshelf (and social network) so I can share, globally, my story as told through book titles. It gives me the ability to show others what I am reading, rate and review books I’ve read, and keep a list of things I…
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