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Artful Winemaking at Room 214

by Guest
published 10/07/10

categorized as: Fun Stuff
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Back in August, a company called Artful Winemaker approached us requesting a proposal for the development of a social media strategy and implementation plan for their personal winemaking system. Their goal was to drive unique viewers to the website and educate potential customers about the option of making their own wine.

Artful Winemaker has a good story backed by a well-done blind taste test video and several instructional videos. They have a clean looking website and were already using YouTube and Facebook with some success. We delivered a proposal, and unfortunately, Artful Winemaker decided to go with someone else as our timeline didn’t work for them.

However, they did send us our very own Artful Winemaker and an all-inclusive kit with ingredients for 12 bottles of cabernet / shiraz worth almost $150 (but is currently on sale at ArtfulWinemaker.com for $99) in exchange for spreading the word about this product to our readers.

Making the wine was simple with the help of step-by-step instructions and instructional video. On October 1, our wine was ready for bottling – though it didn’t stay in the bottles long.

Here is me, presenting the wine to the crew:

Here are photos of our co-founders taste tests before we all headed out to the opening day showing of The Social Network:

The Verdict: Our Cabernet / Shiraz blend compares to a $8-10 bottle you might find in your local liquor store, though I think it will be even better once it’s had a chance to settle in the bottle for a few days.

I think it would be fantastic in some of the recipes on the Artful Winemaker website. Especially this sangria recipe. I’m already writing my grocery list…



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