08 Dec 2011
Remember back in the day, when folks were still trying to figure out what exactly to do with all this “Social Media” mumbo-jumbo? Conference rooms around the globe were full of marketing professionals, khakis freshly pressed, saying things like “OK…we’re on Facebook. We’re on Twitter. Now what?”
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16 Nov 2011
In the new world of the constant connected consumer, it’s not surprising that mobile use is on the rise. In fact, 50% off all U.S. adults are expected to be using a smartphone by the end of 2011*. What should a marketer focus on first when it comes to mobile marketing – HTML5 Websites, Native Apps, Text Campaigns, Location-Based Services?
Constant Connected Consumer
Understanding how mobile can support your existing marketing programs and developing a mobile strategy is the best place to start. But, if you want to jump right in, one of the easiest and most effective ways to generate mobile marketing success is a dedicated mobile search campaign.
Mobile search as has grown 400% in the past year*. Hybrid campaigns which target desktop computers and mobile devices can be effective, but to truly maximize mobile visibility, advertisers should budget for separate mobile campaigns for these 10 reasons –
1. Mobile use is…
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10 Nov 2011
We know that it can be difficult to create interesting titles for your articles and blogs, but think about what makes you click: is it keywords or interesting ideas? Here are a few tips to get you writing interesting and keyword optimized titles.
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04 Nov 2011
The Room 214 Dodgeball team goes by the name of “Socially Awkward.” The name seems quite fitting because we are continually destroyed by opposing forces in our dodgeball games. It doesn’t help that the opposing teams are comprised of jiu-jitsu masters.
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