Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Optimize Your Site for Pinterest

10 Apr 2012

Ok, so you’ve decided to create a Pinterest account for your brand. And why wouldn’t you, when comScore’s study revealed that the invite-only site had over 11.7 million unique monthly visitors as of January 2012? Then, in February, Pinterest drove more traffic to websites than LinkedIn, Google+ and YouTube combined.

If you want to maximize the potential to create a bigger buzz about your brand and drive traffic to your site, before you start creating boards and pins, take these steps to optimize your website for Pinterest.

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Supercharge Your Video Marketing and Distribution

06 Apr 2012

There is no doubt that video has become one the most important components of a successful content marketing strategy. Consumers are demanding more video content as smart phone usage, tablet adoption, and internet download speeds skyrocket. The explosion of social media has enabled people to easily share content and has illustrated that video is often one of the biggest drivers of engagement.

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Social Media Summer Internship

03 Apr 2012

We’re hiring for a summer internship at our social media agency. If you think you’ve got the right attitude, motivation to learn, and passion for all things social, head to our jobs page and apply for the social media internship position.

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Social Media Mastery: Wisdom from the Leaders of Coca-Cola

29 Mar 2012

Social media marketers can gain insight that will guide their own approach to digital marketing by looking at the best practices of companies who are doing it right.

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