08 Apr 2010
I usually watch T.V. with a laptop on my lap. Not just to email and Facebook, etc., but to cross-reference, check IMDB, and add a layer of data to the T.V. I am watching. Because of the work we do at Room 214, I’m keenly aware of drive-to-web tactics within shows, and thus often scope out network websites to see the kinds of additional show-related content they are offering.
Everybody’s Doing It
Based on a Nielsen report on this concept of media multi-tasking, which is now often referred to as three screens (television, Internet and mobile), you can see that I am not the only person engaging in such behavior. I enjoy the distinction between Internet use while watching T.V and T.V. watching while using the Internet. If asked to prioritize, which one would you pick as the primary?
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25 Mar 2010
It’s a frequent question I hear: “Who Should Own Social Media?”
Three Common Reasons for Social Media
In our experience at Room 214 we typically see three major reasons organizations dive into social media:
1. Product Development/Feedback
2. Sales/Marketing/Brand
3. Customer Service
Each one of those “reasons” requires its own cast of characters to “own” the process. In addition – each carries unique key performance indicators to measure the health and success of the project. Because function-specific business goals, community value and KPI’s are all different – it’s critical for anyone heading social media efforts in a particular channel to have a clear understanding of the impact measures.
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22 Mar 2010
I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just today I stumbled across some numbers from Emarketer on social media integration in ad campaigns, and it got me thinking about this issue. As you can see, the numbers are so-so, with just 41% of campaigns integrating third party social networking sites. Compare that with the fact that 55.6 million adults in the U.S. visit social networking sites monthly, and you realize there is a serious disconnect going on here.
Fear of the Social
We constantly hear from people who think that getting into the world of social media is a terrifying leap from the traditional media they are used to.
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16 Mar 2010
After flying into Austin and checking into the Hampton last Thursday night, I looked over downtown from the 8th floor, then pathetically tweeted about how lonely and hungry I was.
Within seconds, Emily tweeted back to me recommending Iron Works BBQ – and Kit Seeborg called laughing. She said, “Listen carefully. You now must leave the hotel. Walk out, take a left, then a right to the convention center. Get your badge tonight to avoid lines tomorrow. Leave the convention center, taking a right until you hit 6th street. Then, fly and be free little south-by birdie.”
I followed these instructions carefully, and soon found myself with a juicy Texas steak and glass of cab at the Iron Cactus. When I checked in with Foursquare andGowalla I realized that I was not alone in this. I caught a quick tweet which I cross-referenced with Foursquare to learn that Jeremiah Owyang was two blocks from me. Seconds later, Brian…
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