13 Oct 2011
As we are approaching the end of the year and 2012, we thought it would be useful for our readers to showcase our top 5 posts to date in 2011 based on total page views. While social media is always changing and iterating, these posts still have lots of useful takeaways. Without further adieu:
How To Align Social Media Objectives to Business Objectives
Wendy’s post from February 24 outlines five key steps to better understand the effectiveness of social media objectives. This is a question frequently asked, so check out some ways to set yourself up to be more successful in determining social media ROI.
Video Scribing, Infographics and Data Visualization
In this post from February 12, Jason shows how you can utilize video scribing, infographics and other forms of data visualization as an effective means of story telling. For other examples of our video scribing, check out our Linux Foundation 20th Anniversary video scribe and…
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03 Oct 2011
Sometimes, in the frenzy of big budget campaigns we tend to forget that social media makes a lot of sense on the small scale. For non-profits, a Facebook page is a perfect way to connect with supporters and spread awareness.
Room 214 works with a local non-profit called iEmpathize to help put an end to child sex trafficking. When we created a new welcome tab for their Facebook fan page, we challenged ourselves to emotionally connect visitors with the cause.
Here are a few quick tips on how non-profits can make the most out of their Facebook page:
Create an Emotional Tie
If you want your Facebook visitors to emotionally connect with your cause, make your cause relatable. Big stats scare folks away and allow them to compartmentalize the problem as something too big to change.
However, when you break down the statistics and present the issue in a digestible manner, it becomes easier for…
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20 Sep 2011
Netflix has had quite a year. Poised to be the future of digital media distribution, (even having giants like Comcast quaking in their boots) they have pretty much blown it. First came the staggering 60% increases in monthly subscription rates, which sent their customers into a huge rage. The latest blow is Qwikster, a spin-off of their original brand that will handle exclusively the DVD-by-mail service. We won’t really get into the details of why this was such a bad idea, but The Oatmeal sums it up nicely.
What we’d like to focus on is a point made by Tech Crunch. In their haste to split these two entities, the folks at Netflix neglected to acquire the social network properties before their big launch. TechCrunch highlights the user who owns the @Qwikster handle on Twitter, who is currently trying to sell this handle to Netflix.
After a look into the top social…
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06 Sep 2011
Don’t think you need video? Think again.
In an age of quick surfing and shrinking attention spans, businesses are looking for new ways to talk about what they do. And with video, it’s possible. Video gives you the opportunity to tell your story. Period. And by leveraging the power of brief and concise storytelling, video can quickly capture and communicate the essence of your business, service and brand to a broad population of people.
The Value of the Medium
Video gives you a medium that can shorten the time your costumers may require to make decisions. In a climate where authenticity is key, video adds a layer of trust and intimacy to your content – and by leveraging it in sites such as YouTube, instantaneously puts it into the public sphere. Add the power of social sharing and search engine visibility to drive traffic, and you have the opportunity to capture an attentive…
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