19 Apr 2007
Okay, I’m at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn’t that the key to any business communications efforts?
Now I understand that there are a ton of bloggers out there posting innocuous crappy content, but let’s keep this conversation in the mindset of business blogging.
First off – in business blogging you better be blogging about what you know about, or don’t even come to the party. Can we all agree on that?
The real conflict is in the need to “filter” employee blog content. Most companies should have a blogging policy about disclosure, offensive content and profanity to set the parameters for blogging under the corporate banner. Can we all agree on that?
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19 Apr 2007
While I'm at it this morning, thanks to Steve Fisher tipping me to the release of the Podcast Academy 5 presentations, mine included.
Get them here:
Podcast Academy 5 Schedule
iTunes
The Duke folks have links to our presentations in audio and video. Woot! You can see me in all my glory and gesticulations.BTW, in the very beginning of my presentation . . . you might think I am crazy but the voice that I am talking to is nearly inaudible.
Check out the sessions from these other guys too.
Tim Bourquin, Greg Cangialosi, Noah Bonnett and Michael Geoghegan atPodcast Academy 5
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19 Apr 2007
You can hear my web design and RSS nerd out from my session at Podcast Academy 4 last September on “Successful Web Design for Podcasting“. During the session I explain why good web design can help you find new listeners and create loyalty among your listener/viewer base.
We talk about ease of use (UI), adding the ability to play media within the website without having to download, RSS and some quick SEO tips that will get you noticed by the big search engines (key when trying to gain market share in your niche).
Thanks to GigaVox team for putting on the Podcast Academy series and letting me be a part of it, they are a great time.
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16 Apr 2007
The not so distant and grown up cousin of the Wired web 2.0 site, Portfolio.com made it's debut recently and I thought it deserved a blurb.
Deserving of such because I am sure it will faire better it's print version, which may cause the site's own demise. I speak from experience. I too tried to launch a print based operation that had a killer website as a companion. Today, neither of them exists. The print version never got off the ground and the website slid into oblivion a few months later.
Portfolio.com could find some success on it's own since it has the backing of a major publishing house but the staff to keep it fresh and relevant. I have a tough time seeing the the print edition having anything that cannot be offered online. How will they print some of those cool Flash movies they developed? The ones like today that are their top emailed…
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