31 Aug 2011
After months of planning, iteration, design and development, we recently launched the new Passfinder Facebook application on Vail Resorts’ Facebook page, Snow.com. The main objective of this Passfinder app is to increase awareness around season pass options and drive season pass sales through Vail Resorts social channels, including several Facebook pages as well as their new Epic Pass website. Today I wanted to run you through the app and highlight some of its unique functionality.
Main Passfinder State
As you can see with the live app, there’s a lot going on behind the scenes with the Passfinder app. Probably the biggest hurdle to getting this app live was getting the pass logic dialed in, as there are five different passes with different price points and geography restrictions.
For example, the Epic Local Pass provides unlimited skiing or riding at Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Heavenly and Northstar,…
...Continue Reading
19 Aug 2011
At Room 214, we have been searching for a better wat to tell the world about the great work we do. We found that video is a great way to creatively illustrate the stories and strategy behind our work.
In the video case study above, we walk you through our creative development of a store locator application for the Sanrio and Hello Kitty Facebook pages. So far, we’ve had some great response.
...Continue Reading
16 Aug 2011
Recently, we were able to connect with Jim Jansen, associate professor in the College of Information Sciences and Technology at The Pennsylvania State University and senior fellow at the Pew Internet and American Life Project. Jansen’s latest book, Understanding Sponsored Search, is a great pickup for anyone interested in the foundational elements behind search marketing.
...Continue Reading
12 Aug 2011
Contest and promotions are a marketer’s bread and butter. They’re a simple and affordable way to spur awareness, traffic, engagement… you name it. However, an astounding amount of Facebook pages run contests that put them at risk of being shut down. If you’re running a contest through your Facebook fan page you need to take a good hard look at Facebook’s Promotion Guidelines. Follow these simple rules, and you can run your contest in peace.
...Continue Reading