Social Media Strategy: The Digital Path to Success
21 Feb 2012
How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers.
Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).
The Conversation
Make Your Marketing Mobile Friendly
17 Feb 2012
I’ll just start with a quick confession for those of you who love to pull punk cards and punch them. We at Room 214 are still working on mobile versions of our own website and blog. There, I said it. And no, it doesn’t make me feel any better (clients first, right?). The content that follows was from a column I wrote earlier for Search Engine Watch – but I think now’s a good time to share it again. Why? Just this week, I observed the Google analytics from two clients in entirely different industries who are showing more than 20% of the visits to their web properties are from mobile and tablet devices. One client’s blog saw well over 220,000 visits this January, with 25% coming from mobile devices. We all know the shift has been happening… but jeez… 25%?! Much of the research that follows could use a…
Valentine’s Day Goes Social
14 Feb 2012
For those of you who actually derive some enjoyment from Valentine’s Day, the Internet has supplied us with several ways to share the love.
Top 5 Facebook Contest and Sweepstakes Applications
03 Feb 2012
Everybody loves a good contest or sweepstakes; we can all agree free stuff is awesome. Not only do we love running contests and sweeps, but fans and customers love them as well. The best contests and sweepstakes are a fantastic way to grow a social community, excitement for a product, and reward loyal fans of a brand. Room 214 has run a number of successful sweepstakes and promotions for clients. We have developed custom applications to run contest and sweepstakes for brands and explored a number of different tools that can run them as well. The choice of a developing a custom system versus using a platform depends on a number of factors: budgets, customization, and time frame among others. Considering these factors can help you make the determination if a custom application or a platform is right for your business. We have reviewed many tools out there, and they…
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