Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Inside the Snow.com Facebook Passfinder App

by Pete Hall
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Inside the Snow.com Facebook Passfinder App

31 Aug 2011

After months of planning, iteration, design and development, we recently launched the new Passfinder Facebook application on Vail Resorts’ Facebook page, Snow.com. The main objective of this Passfinder app is to increase awareness around season pass options and drive season pass sales through Vail Resorts social channels, including several Facebook pages as well as their new Epic Pass website. Today I wanted to run you through the app and highlight some of its unique functionality.
Main Passfinder State

As you can see with the live app, there’s a lot going on behind the scenes with the Passfinder app. Probably the biggest hurdle to getting this app live was getting the pass logic dialed in, as there are five different passes with different price points and geography restrictions.
For example, the Epic Local Pass provides unlimited skiing or riding at Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Heavenly and Northstar,…

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Capture the Conversation

by Brandon Whalen
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Case Study: Sanrio Store Locator App

19 Aug 2011

At Room 214, we have been searching for a better wat to tell the world about the great work we do. We found that video is a great way to creatively illustrate the stories and strategy behind our work.

In the video case study above, we walk you through our creative development of a store locator application for the Sanrio and Hello Kitty Facebook pages. So far, we’ve had some great response.

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Interview: Understanding Sponsored Search Author Jim Jansen

by Brandon Whalen
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Interview: Understanding Sponsored Search Author Jim Jansen

16 Aug 2011

Recently, we were able to connect with Jim Jansen, associate professor in the College of Information Sciences and Technology at The Pennsylvania State University and senior fellow at the Pew Internet and American Life Project. Jansen’s latest book, Understanding Sponsored Search, is a great pickup for anyone interested in the foundational elements behind search marketing.

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Understanding Facebook’s Promotion Guidelines

by Brandon Whalen
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Understanding Facebook’s Promotion Guidelines

12 Aug 2011

Contest and promotions are a marketer’s bread and butter. They’re a simple and affordable way to spur awareness, traffic, engagement… you name it. However, an astounding amount of Facebook pages run contests that put them at risk of being shut down. If you’re running a contest through your Facebook fan page you need to take a good hard look at Facebook’s Promotion Guidelines. Follow these simple rules, and you can run your contest in peace.

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