30 Mar 2007
Just a quick shout out to Brian Haven at Forrester for publishing the latest results from their interactive marketers survey. Here is the word: 40% of marketers are using or piloting RSS (up from 10% last year). Blog usage for marketing is at 34% - up 13% from the 2006 study, and 25% 0f marketers surveyed are now podcasting.
A noteworthy mention: My co-worker, Kris Smith, spoke earlier this week at the eLearning 2007 conference about using RSS and podcasting for distance education. Incidentally, he spoke with a company right after his talk that said they would have missed the mark with their new initiatives had they missed his presentation.
A company that most effectively embraces the concepts he revealed will take the lead. Eventually, however, a company that does not will simply be considered behind the times.
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29 Mar 2007
In a two part series released by NPR radio show and podcast,Marketplace, Disney CEO Bob Iger shares his understanding of the current and future digital arena.
"Disney acknowledges the consumer power in the marketplace today. Where that puts us in terms of the rest of the world or the industry I'm less concerned. It was a real priority of ours to focus on the consumer. What digital technology has done, it's created a huge power shift, or authority shift, from the creator and the distributor, the old world, to the consumer, the new world." - see transcript
Both of these interviews highlight a topic that I have been thinking about a lot lately which is that the distribution playing field is as close to flat as humankind has ever known. However, it doesn't mean an equal opportunity to gain the attention of an audience (consumer, as Iger says).
Putting brand aside for the moment, think…
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23 Mar 2007
For next week's CTC Podcast we're going to have on two friends, Evan Brown, IP attorney and Mike Marusin, Web 2.0 nerd and Gnomedex regular. We'll be talking about RSS, legal issues, metrics, Gnomedex and Mike'sturo.us.
The best part is that we haven't recorded yet. We're set for this Sunday, so if you have any questions/issues that you would like us to address feel free to leave a comment. Don't worry, we know that you only want some free legal advice but now is as good as time as any to ask . . . Evan knows his stuff.
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23 Mar 2007
I know, enough with the 2.0 moniker, but it is fitting for the new face on the Wired.com website . . . open, trendy, clean and slapped with a "beta" label. It doesn't get more 2.0 than that. Now where are the widgets and social networking capabilities? Just teasing, I play in this space too.
The "beta" appears to be in reference to some broken story links and individual article page layouts. With about 4 varieties in the mix my vote is to keep the style for this article and ditch the page jump to read the rest of an article.
I'm not sure how long the new site has been up. It's been a long time since I last visited the site thanks to their Wired top story RSS feed. And since the feed is a partial content feed, a sentence or two teaser, I only occassionally follow the story link to the site to…
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