15 Jun 2007
Just reading through the recent issue of PRWeek where Erica Iacono is asking questions to a roundtable of New York PR professionals for the segment The Pulse of the Industry (subscription needed to review the article online). One of Erica’s questions brings to light how PR continues to miss the target of offering online strategy: “How is the digital and social-media enviornment affecting all of your jobs? A lot of PR agencies have the capability, yet clients aren’t turning to them first to implement a digital strategy. How do you deal with that?” No one from the agency side, really answered the question. The best answer came from Bethany Sherman, SVP, corporate communications, NASDAQ which was: “From the client perspective, it’s “tell me.” I don’t want to have to ask you.” Great point Bethany. PR firms need to have the correct talent and resources on staff to be able to confidently go to a…
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14 Jun 2007
Lately, we keep running into all of these web development opportunities. It is my nature to not want to say no to any of them, but the reality is web development projects demand a great deal of customized time. When I say “customized time” I mean the kind that isn’t easily replicated. The kind not everyone on the team can just learn and do. With all this potential development talk, I always find it fascinating how people gravitate to the discussion of content management as such an important need for their websites. Not to argue completely against this, but let’s be real: the focus should be more about content visibility. I hear James saying in some of our prospecting meetings, “if a tree falls in the forest, who knows about it?” If your website is updated, who knows about that… and when? Do you think people are actively visiting your…
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02 Jun 2007
Listen to our Podcast: Show Notes: 0:46 – Big Week/Year in Acquisitions in Digital Advertising. Deals can be seen at MediaPost.com 3:58 – James’ first good Microsoft is smart analysis of theaQuantive deal, to grab the technology, then grab the agency Avenue A | Razorfish to teach people how to use it. It’s on the record now, James 5:31 – Kris discussing Open Metrics Initiative and feedback on social media and advertising models and how it applies to Google’s new universal search update. Continue Reading…
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01 Jun 2007
Below is an awesome video from The Common Craft Showtitled RSS in Plain English. This is one of those videos that breaks the barriers of trying to explain a technical application, in a simple way, and for that I say THANK YOU. As you will you will see in the video, they recommend setting up a Google Reader and talk about adding RSS feeds into the Google Reader. We created our own video tutorial Getting Started With Google Reader to walk you through the entire set and use of Google Reader. Here's the video: Click To Play
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