Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Capture the Conversation

by James Clark
tags:

Podcasting’s 13th Anniversary?

23 Mar 2007

Crack research and a journalism degree can help you too when you need to write an article for your local paper:
"Podcasting, which was developed by Apple in 1994, stands for iPod and broadcasting."
This must have been the real first generation iPod the size of a backpack with swappable floppy's for memory and 10 second podcasts in aif format.
I don't really mean to pick on Ms. Carey, well, maybe a little. I would also think that the Editor also deserves some razzing. 
What this article and eventual syndication to a sister Texas newspaper under the same ownership of Community Newspaper Holdings, Inc.(CNHI) highlights is that your tiny corner of the world isn't so tiny anymore. Especially, when it is brought to my attention by a Google alert for subjects I am interested in, like podcasting. Yes, your intended audience may be local but that doesn't mean the 5000 people in your community are…

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Capture the Conversation

by James Clark
tags:

CTC Podcast #1- RSS Marketing and the Future of

20 Mar 2007

Listen to our Podcast:

Show Notes:
As the first Capture the Conversation (CTC) podcast, this show offers a nice snapshot of the personalities behind Room 214 – in addition to the kind of discussions that take place when it comes to Google search results, SEO, public relations, RSS and more.
Opening – Kris introduces James Clark and Jason Cormier of Room 214, http://www.Room214.com, for the inaugural CTC Podcast and Kris’ claim that the Internet doesn’t lie and he can prove he had the first official podcast studio.
4:00 – SEO discussion about Matt Cutts post on Internal Search Results Pagesand how Google is responding to placing those pages high in SERPs. Kris talks about being #1 for Wii News on Google – an internal search page for Croncast. How long will it last?
5:30 – Comments on the recently released State of the News Media 2007 Report – everything is moving into niche areas and how people are…

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Capture the Conversation

by James Clark
tags:

A daily dose of awesomeness with Ira Glass

12 Mar 2007

Chas Bowie has posted a great interview with the accomplished Ira Glass of This American Life, currently the highest ranked podcast on iTunes. This isn't the typical interview as a biography, but more a sharing of what it takes to create compelling and meaningful works . . . concepts to build your own creative story telling with.

Thanks go out to Erik for pointing me to these.

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Capture the Conversation

by James Clark
tags:

Not so Joost

05 Mar 2007

I'm on a plane to Denver and two-thirds of the way through the February issue of Wired Magazine and find the article about Joost, "Here Comes Trouble". And by the end of it all I wanted was to test this thing out.
Last week I got my chance.
I found myself underwhelmed. Though, the full screen thing did get my attention. As well as the "now you see it now you don't" interface ala PC DVD software.
Now maybe I wasn't giving the article my undivided attention but I did recall that someone like an advertising director said:
"The key in the past was volume and frequency," says Clark. "Now it’s going to be quality." 
Personally, this beta has turned into one of those things like your friend telling you about the best movie they have ever seen. And by the time you go to see it, milk duds in hand, you realize that your…

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