04 Mar 2007
Louis Gray kicked this off with a list of 10 things that could improve Google Reader, which I saw via Scoble.
They're good and pretty comprehensive in light of the meme started by Jeremiah Owyang about "media consumption diets", I would say timely as that conversation begins to unfold. More on that over the next few days.
My 2 cents:
Penny 1 – Support authenticated feeds.
Penny 2 – Support server-side sessions through feeds for other scripts to deliver authenticated pages or media.
With my two pennies in the pot Google Reader could become a viable enterprise level RSS reader and become the leader in web based RSS aggregation. And with a price tag like 2 pennies less than my thoughts it would be difficult for a decision maker to pass on using a trusted name like "Google" over Bloglines or Rojo.
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27 Feb 2007
Online visibility is a true primer for offline expertise. As journalists monitor online conversations seeking to identify expert sources for stories, if you or your company consistently appears in the search results around a particular topic it provides instant credibility.
Let’s be honest, the actual search engine ranking position in Google is not a direct correlation to being a true expert, but being highly visible for a search term is a huge bonus. I liken it to a reporter sitting at her desk thinking about a story on Podcasting, and a second later their phone rings and it’s Room 214 pitching a story about Podcasting – how timely. That scenario translates itself online, a reporter is interested in a topic, they do some research online and find a number of articles and blog posts from your organization about the topic. Instantly the reporter can see you are an obvious expert and…
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27 Feb 2007
In just the past FEW DAYS Google has rolled out a number of upgrades, changes, and improvements to help out its Adwords advertisers. Here are the top 3 things they did recently to make my life easier (well at least my 8-5 life). Tune in on the steps after the jump.
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23 Feb 2007
From RSS stats you can demonstrate almost anything that you want to (like most any other statistics, but work with me people). You can highlight trends, show how another integrated marketing helped your feed at a specific time of day, try to gauge some ROI from your RSS feeds or tell what applications or bots hit your feed most often. And don't forget click-throughs. There's tons of information that can be pulled from feeds by tracking them. FYI, if you are not tracking your feeds you should be it will open your eyes to a new group of people standing right outside your door.
My buddy Rick Klau over at FeedBurner has released some great numbers and taken a conversation public, so to speak, that many podcasters and bloggers have had recently. The focus of that conversation has been just what are we measuring with these numbers? Which stems from a conversation that page views are…
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runquatro:
BrandonSings:
JamesOClark:
MattAt214:
LibbyMyers44:
ElyseHeslin:
Room_214:
peterahall:
jo_rogel:
JasonCormier: