Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Capture the Conversation

by James Clark
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Leveraging Your Knowledge as a Successful Podcasting Consultant

29 May 2007

My session from the Portable Media Expo 2006 (renamed for 2007 to New Media Expo), "Leveraging Your Knowledge as a Successful Podcasting Consultant" is up now over at GigVox.  So if you want to hear about the fun stuff I was doing in 2006 and the state of podcast consulting and production head on over. This is what Mark had to say about my session: "Kris . . . gave the most honest, non sales pitch presentation on podcast consulting. He shared real world numbers, which is rare in this day and age. More power to you." Mark is a good guy and I didn't even have to pay him or beg for the review last year. Maybe this year .

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Capture the Conversation

by James Clark
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CTC Podcast #5 – SEO Tip of the week, idealism vs. cash flow (Digg) and StickerGiant.com

22 May 2007

Listen to our Podcast: Show Notes: 1:52 – Jason’s SEO Tip of the Week. Landing Pages that increase your quality score, decrease your cost and increase your conversions 3:53 – Idealism vs. Cash Flow. The Digg Revolt against internal burying of stories. Neal Patel’s Pronet Advertising post 7:07 - Technorati, BuzzLogic and identifying key influencers. 9:09 – Microsoft’s threat of suing open source and Dana Gardner’s post on a law firm pretending to be an army, pretending to be a software company. 11:45 – John Fischer of StickerGiant.com visits the office 12:38 – Kris exposes the flaws in Yahoo’s “Greenest City In Amercia” contest. He thinks the cars should be giving to the dirtiest city in America. 15:30 – What the Fuck, Stepan? - Google MyMaps.

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Capture the Conversation

by James Clark
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Digital Ad Serving Acquisitions are Hot – What’s Next?

21 May 2007

This has been a month of major M&A activity in the digital advertising sector. Laurie Petersen of MediaPost has a nice recap on her blog post – looking at WPP Group, Google and Microsoft all making huge multi-million/billion dollar acquisitions. Microsoft’s purchase of aQuantive is most interesting to us, as Avenue A comes with that package. This is in our mind is a great strategy, as Avenue A|Razorfish provides the expertise to clients seeking to use the actual medium. Continue Reading…

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Capture the Conversation

by James Clark
tags:

Kris speaking at this year’s Podcast and New Media Expo

20 May 2007

Though it’s the last day and time slot, Kris will be speaking atThe Podcast and Portable Media Expo in the Advanced Creation Techniques track. Compression Killed The Video Star Track 4: Advanced Creation Techniques Instructor: Kris Smith Room: 200ABC Description: You’ve shot your video, done all the post work to make your project come to life, and finally uploaded it to all the video sites. But now every media player makes it look like it was hit by a truck and your audio sounds like an international phone call. Let’s fix it! Compression of your project is key for the multitude of formats used online by YouTube, Revver, BlipTV, Brightcove. Veoh and the list goes on. Get the most out of your work by understanding compression, transcoding and codecs so that the viewer experiences your content as you envisioned.

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