Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Mixology: Business Intelligence and The Marketing Mix

19 Dec 2011

It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.

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Photo Friday: New Office Awaiting

16 Dec 2011

Here at Room 214 we are wrapping up the final few weeks at our current office. We’ve been in this space since 2008, and it’s very exciting to be moving on to a new location.

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Word of Mouth Marketing Principles

15 Dec 2011

Social media marketing is deeply rooted in word of mouth. We focus on a specific channel, but our end goal is the same: to get people talking about our brands and our clients.

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Fans & Followers: What are they really worth?

08 Dec 2011

Remember back in the day, when folks were still trying to figure out what exactly to do with all this “Social Media” mumbo-jumbo? Conference rooms around the globe were full of marketing professionals, khakis freshly pressed, saying things like “OK…we’re on Facebook. We’re on Twitter. Now what?”

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