25 Aug 2006
I must say I was impressed to find that Constant Contactemploys a development director whose sole job is to travel around and offer free training on how to use the Constant Contact service and general strategies on how to run a successful email marketing campaign. I recently attended a one such seminar here in Boulder and found it to be quite informative. Overall the Constant Contact interface is easy to use and more intuitive compared to some other email services such as Aweber. They currently have 70k customers and are growing rapidly so they must be doing something right. Here are some interesting stats thrown out at the seminar: – It is 6-7 times more expensive to gain a customer than to retain a customer. – On average it takes 7 customer touches before a sale occurs. – The average email user receives 361 emails per week and they perceive 70%…
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25 Aug 2006
Recently I attended a free Constant Contact seminar here in boulder and here are some of my notes from the Creating a Winning Strategy in email marketing session: 1. Building your list – Put a subscribe button or link EVERYWHERE and give an incentive to subscribe. 2. Define your objective (motivate a purchase, enhance brand awareness etc…), write it out, and revisit while creating your HTML email. 3. Content Creation – Your content should be digestible, relevant, prompt readers to open and valuable enough for them to save. Make readers feel like they are part of a community, and special for opening your newsletter. 4. Call to Action – What you want the consumer or reader to do, why they should do it, and how to take the next step. Provide the same call to action in 3 different places in each email. Be sure to include a forward to a…
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23 Aug 2006
Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the conversation first so they will know: What are people talking about? and How they can add a relevant voice to the conversation? We’ve posted recently about strategic blog commenting strategies and how to enter the online conversation. What I want to discuss are two techniques on how you can be the online BUZZ STARTER that everyone else is commenting and creating trackbacks on. Having completely transitioned to online communications and social media, I brought along some tried and true PR tactics that can be applied to capturing the online conversations. As a matter of fact a few basic block and tackle PR tactics are some of the most powerful ways to be the BUZZ STARTER. #1. Editorial Calendar Tracking As much as those of…
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22 Aug 2006
One of the most common laments I hear, especially from business bloggers, is: “No one visits / links to / comments on my blog!” Comments are the lifeblood of the blogosphere. Comments are the most direct indicator of blog-based conversations — and conversations are always more engaging than monologues. That’s the true power of blogs or any other kind of conversational media. One secret to getting more comments on your blog and attracting more high-quality traffic is to give lots of comments on other blogs — but strategically, not indiscriminately. Focus on commenting on blogs whose authors or audiences are the kind of people you’d like to have reading and commenting on your blog. Shortly, Capture the Conversation will publish my video tutorial showing how this works. But in the meantime, here’s an overview of strategic commenting…
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