Word of Mouth Marketing - Social Media - Search Visibility

Subscribe in iTunes

Download or Subscribe

Size: 10.7 MB
Length: 11:34

Listen to our Podcast:

Room 214 Co-founder, Jason Cormier, interviews ReadWriteWeb's lead blogger and social media consultant, Marshall Kirkpatrick.

In this podcast, we discuss:

1. Quick Advice for what's working best in blogging these days (unique analysis, being first to release the news, posting out to others and broader participation in new social networks).

2. What's exciting in terms of new social media tools? Friendfeed's new instant messaging integration, enabling people to be more consistently engaged in online conversations.

3. ReadWriteWeb and their latest project, Jobwire.

4. How the state of the economy is effecting social media. The importance of Community Managers in social media: Do startups need Community Mangers?

5. The need for a Community Manager as it relates to drawing out the highlights of conversations, team building and response.

Note: Talking with Marshall is always a treat because he is so effectively tracking with what matters most in practical applications of social media. We had the pleasure of using him as a consultant last year to review our blog and podcasting application, Post Zinger - and he was able to provide some great insight within minutes of our first conversation.

Be sure to check out his new Jobwire project with ReadWriteWeb, and follow his personal MarshallK blog or via twitter at http://twitter.com/marshallk

Subscribe in iTunes

Download or Subscribe

Size: 11.5 MB
Length: 12:29

Listen to our Podcast:

Room 214 Co-founder, Jason Cormier, interviews Tribune Interactive's Social Media Strategist, Daniel Honigman

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man

Subscribe in iTunes

Download or Subscribe

Size: 11 MB
Length: 11:57

Listen to our Podcast:

Room 214 Co-founder, Jason Cormier, interviews Co-founder and CTO of Collective Intellect, Tim Wolters.

In this podcast, we discuss:

1. The value of Collective Intellect for social media monitoring

2. The specific values of online conversational monitoring in terms of base-lining share of voice among competitive brands, identification of themes, identification of influencers and what the sentiment is around a brand.

3. The maturity and differentiation of Collective Intellect's ability to track online sentiment, and approach online monitoring from a "topic net" approach as opposed to a simple keyword approach.

4. Tim's reaction to Google's potential patent-pending technology for identifying key influencers in Facebook, MySpace and others.

5. Tim's advice for getting started in social media (start monitoring with free tools).

Note: This subject matter has become extremely relevant to Room 214's social media agency services over the last two years. On that note, let us know if you are interested in hearing more about strategy, planning and/or tactical outreach efforts used in conjunction with these kinds of tools and data.

Subscribe in iTunes

Download or Subscribe

Size: 11.1 MB
Length: 12:05

Listen to our Podcast:

Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics.

In this podcast, we discuss:

1. What is Docmetrics, and why should a marketer take a look at this product?

2. The limitations of using standard web forms as a resource to collect sales leads.

3. Statistics of engagement on forms within PDFs vs. standard web forms.

4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.)

5. Docmetrics costs and use case

Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd love to hear anyone's feedback on their experience with it.

Subscribe in iTunes

Download or Subscribe

Size: 15.7 MB
Length: 17:06

Listen to our Podcast:

Room 214 Co-founder, Jason Cormier, raps with Bill Flitter, CEO of Pheedo, an RSS and distributed media advertising company.

We talk about:

1. Advertising within RSS feeds: How is it different from a common banner ad, how has RSS use grown, and does it work?

2. Understanding the intimacy of the (RSS) medium.

3. Brands creating emotional connections: How branding and advertising changes when considering life streaming and the neccessity of being a publisher.

4. Consideration of recent stats, a few tips, a little philosophy and the challenge of educating companies about RSS.

Personal Note: Bill offered some great insight regarding how the RSS, or "distributed media" space has grown.