Word of Mouth Marketing - Social Media - Search Visibility

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Size: 9.9 MB
Length: 10:45

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Room 214 Co-Founder, Jason Cormier, discusses social media monitoring tools with Brian Chappell, Senior Social Search Strategist at Ignite Social Media.

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.

2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?

3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.

4. "Social media isn't a salt shaker": You have to work it into the base of your marketing.

5. What's next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

Notes: I appreciated Brian's participation in the discussion, even as some have cited our agencies as competitors. It was affirming that Ignite is working through many of the same issues we are with respect to the tools. Hopefully, there is a nugget or two of insight here for others considering how they should evaluate the options. As one of our partners once put it to me, "it's always preferable to combine our powers for good instead of evil."

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Size: 12.5 MB
Length: 13:37

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Room 214 Co-Founder, Jason Cormier, interviews best-selling author and online marketing thought leader, David Meerman Scott.

In this podcast, we discuss:

1. Old-school measurement for ROI: What is really a "lead?" People want to apply same measures to social media. Traditional measures are being applied to social media marketing when so many other aspects of business simply don't. Example: What's the ROI of the receptionist, or even the accounting department for that matter?

2. We can measure how many people are exposed to our ideas, downloaded our YouTube video, etc. but these are very different measurements compared to traditional ROI measurements.

3. David states that ultimately, the ROI argument is used as an excuse based in fear. Many companies are simply afraid of social media.

4. David's new book, World Wide Rave: How ideas spread and why people talk about you and your company. The first step in the formula for success is very counter-intuitive to marketers: Nobody cares about your products except you. To create something that has potential to spread, you can't talk about these things. As soon as your product is brought into the equation, nobody cares.

5.    Key take-away: Doing lots of activities in online marketing as opposed to one or just a few, should be the expectation when it comes to increasing your chances of success.

Notes: You can check out David's blog at WebInkNow.com. I really enjoyed this interview, and am looking forward to reading his new book.

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Size: 9.2 MB
Length: 09:58

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Room 214 Co-founder, Jason Cormier, interviews Boulder-based social media consultant, Jeremy Tanner.

In this podcast, we discuss:

1. To follow or not to follow: Acceptable twitter manners - great people in person doesn't always transfer to great people on Twitter.

2. Advantages of Facebook vs Twitter: Facebook throttles down notifications, meaning you won't receive constant updates from a person on Facebook, even if they are posting 20 items an hour.

3. A day in the life of Jeremy Tanner: It starts with his iphone (of course)

4. Bridging the gap between online and offline communications: It's about keeping two-way conversations. Also, don't forget or be afraid to pick up the phone. 

Be sure to check out Jeremy at http://www.jeremytanner.com, and follow him via twitter at http://twitter.com/penguin

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Size: 10.7 MB
Length: 11:34

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Room 214 Co-founder, Jason Cormier, interviews ReadWriteWeb's lead blogger and social media consultant, Marshall Kirkpatrick.

In this podcast, we discuss:

1. Quick Advice for what's working best in blogging these days (unique analysis, being first to release the news, posting out to others and broader participation in new social networks).

2. What's exciting in terms of new social media tools? Friendfeed's new instant messaging integration, enabling people to be more consistently engaged in online conversations.

3. ReadWriteWeb and their latest project, Jobwire.

4. How the state of the economy is effecting social media. The importance of Community Managers in social media: Do startups need Community Mangers?

5. The need for a Community Manager as it relates to drawing out the highlights of conversations, team building and response.

Note: Talking with Marshall is always a treat because he is so effectively tracking with what matters most in practical applications of social media. We had the pleasure of using him as a consultant last year to review our blog and podcasting application, Post Zinger - and he was able to provide some great insight within minutes of our first conversation.

Be sure to check out his new Jobwire project with ReadWriteWeb, and follow his personal MarshallK blog or via twitter at http://twitter.com/marshallk

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Size: 11.5 MB
Length: 12:29

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Room 214 Co-founder, Jason Cormier, interviews Tribune Interactive's Social Media Strategist, Daniel Honigman

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man