Let’s Call them Search Releases for Now On

The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.

With the explosion of news hubs such as Google News and Yahoo! News most people looking to find, or reference, timely information on a specific topic will first conduct an online search and seek results from the news hubs.

For the press its better defined: 98 percent go online daily, 92 percent for article research, 81 percent for search, 72 percent to find new expert sources and 73 percent for press releases.

The idea behind the creation of these news hubs is to provide the most current and relevant information on a specific subject or keyword. Being current is a pivotal algorithm to these hubs. Normally it takes a search engine up to 30 days to index new page content, with the news hubs, it’s available the same day. Therefore the importance of posting and releasing news on a frequent basis becomes critical to an organization’s ability to maintain its leadership as a known and current subject matter expert.

7 Tips for Writing a Search Engine Optimized Press Release:

1. Determine a keyword phrase that relates to your product or service that people actually search for. For instance you may be offering mentoring services for teens, but find that most people originate their search with “teen in crises”. Research keywords yourself with NicheBot.
2. Create a headline to include the top two, possibly three, search terms.
3. Expand on keywords in the subhead, first paragraph and outline of the document. Target to repeat the top keywords at least three times outside of the main headline.
4. Write relevant copy to align with your keyword selection. If you can’t do this then you are off message with your target audience. They are not going to be picking up what you are laying down.
5. Clearly call out a link “http://www.checkthisout.com” to your web site within the text of the release.
6. Use generic descriptions of you product or service in place of, or in association with the proper product name. For instance use “homeland security software” in association with, or in place of, HomeSECURE.
7. Distribute the release, RSS the content and have it syndicated to news. We actually offer RSS content syndication services, and you can view the full syndication program at our website.

The Benefits of a Search Engine Optimized Release Include:

• Increases search engine exposure in the News sections and natural search results driving traffic to your site.
• In bound links to your web site from high page rank sites such as PR Newswire and BusinessWire and Google will increase your site ranking.
• Syndication through RSS will spread your message virally to those interested in the topic.

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