8 Tips to Increase Visibility
Lately I have really been digging the WebProNews Video Blogand their interviews with some of the top minds in search marketing. It is always nice to put a face and personality to industry mavens and decision makers from leading companies. They recently captured Mike Murray’skeynote at the What’s Working Now conference, where Mike revealed a great list of SEO tips to improve search engine rankings. With recent studies showing “that roughly 70% of businesses fail to optimize their web presence for natural search engines”, implementing the below tactics (or hiring someone to do it for you) will help put you ahead of your competition:
- Having a keyword in your domain is critical, but don’t overload it. (We also like to incorporate keywords in each page url when possible.)
- The age of the site is very important to the search engine algorithms. Older is better, unless you are a new site that can generate a lot of buzz.
- Consistent and simple source code is important so search bots can easily crawl through your site, grab a few keywords and index them.
- A good amount of quality content is very important, especially for new sites without a lot of inbound links.
- Make sure you have good copy on your homepage. A lot of companies just want cool looking graphics but having quality content and keywords on the homepage is critical.
- Look at page cache trends and know when Google last cached your site so when you make SEO changes you can monitor the results.
- Experiment with title tags, place keywords toward the beginning of title tag, then the company name, then try without the company name and see what happens to your rankings.
- The meta description formula – 1 or 2 keywords + company name + a sentence on why you are so great = all you need.
While much of the above list deals with on-page SEO techniques, it is important to include off page SEO as well, such a link building. In fact, there is currently a lot of debate around the importance of inbound links versus website content. The consensus seems to be that with the current search engine algorithms, quality inbound links are equal or more important in determining rankings. A good article marketing strategy is a great way to help generate these important links.
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