Adwords on Your Desktop
Google has recently released its Adwords Editor application (BETA) to all Adwords users. Initially released to selected advertisers back in January, the Adwords Editor allows you to manage your Adwords account from your desktop, and then upload changes. Some of the benefits and features that Google highlights are:
- Navigate your account quickly and easily
- Make bulk changes to keywords and ad text
- Work offline, then upload your changes
- Copy and paste keywords and ad text
- Circulate proposed changes and get feedback
I am most excited about the increased speed of editing Adwords accounts on a desktop application versus online. Anyone who has spent a significant amount of time navigating and editing Adwords campaigns online has felt the frustration of the Adwords website crawling.
The Adwords Desktop editor is easy to navigate and definitely speeds up the campaign editing process. Just make your changes, click "Post Changes" and you are done. This free tool is especially helpful for advertisers with large accounts and multiple campaigns. You will need to be careful not to overwrite updated information if multiple people have access and are updating the same account.
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