Word of Mouth Marketing - Social Media - Search Visibility

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Size: 10.3 MB
Length: 14:56

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Podcast number 11 from Gnomedex 2007. This show is with Stan James of Lijit.com and wanderingstan.com.

We talk about:

Welcoming Stan without asking him what it is that he does
Taking our small project and growing it
Lijit is based on a study of the abstract concept of trust
It's about how we handle trust online
How people move from a face to face environment

What applications get used for building trust
Digg is an aspect of that
The actual genesis of Lijit was from performing tech support for my mother
Moving through the longtail of trust
What is the plan of Lijit?
Bringing the offline online
The goal is to build a create a hub
Building a better spider to follow a new
Lijit grew from an organic experience
Where are the opportunities for search to go?
Not beig the go to place but the place to find trusted sources
The power of social networks applied to search
Page rank was based on the information in the links
With the social web it is about people and those connections
Measuring reputation and personality
A more discerning link structure and tracking, the social links
Finding that trusted source
Building in the intelligence into the spider
It's hard, but it not impossible
We're doing it
Lijit - your new really cool friend (closing joke and laugh)