Database of Intentions
Just a quick plug for David Leonhardt’s article in the New York Times today about using the new Google Trends functionality to begin predicting “what’s next.”
I’ve been talking to people about companies like Umbria for several months now, all in the spirit of using tools that collect the kind of data that can help predict the future (as opposed to simply summarizing the past). Now, we are beginning to see this topic talked about more in main-stream news circles. If this isn’t the future of Marketing, I don’t know what is.
mountainkat:
BrettGreene:
Room_214:
BenCastelli: