Digital Ad Serving Acquisitions are Hot – What’s Next?
This has been a month of major M&A activity in the digital advertising sector.
Laurie Petersen of MediaPost has a nice recap on her blog post – looking at WPP Group, Google and Microsoft all making huge multi-million/billion dollar acquisitions.
Microsoft’s purchase of aQuantive is most interesting to us, as Avenue A comes with that package. This is in our mind is a great strategy, as Avenue A|Razorfish provides the expertise to clients seeking to use the actual medium.
BrandonSings:
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JasonCormier:
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